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Meet Tim Lass of Coldwell Banker Residential Mortgage Powered by Zip in South and Western Phoenix

Today we’d like to introduce you to Tim Lass.

Tim, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After nearly 20 years in the computer industry, I became disillusioned by the office politics and began casting about for another line of employment. For a couple of years, I rehabbed and flipped homes and did quite well. It really gave me a background in what to look for when helping people find a new home. it wasn’t long before the decision was made to obtain a real estate license so that I didn’t have to hire a real estate agent to sell the properties that I rehabbed.

It became apparent that, of all the people that I came in contact with, the sales people generally seemed to be the most pleasant and happiest group to work with. I re-trained to work in sales, which was quite different from computing and flipping homes. After a start-and-stop experience with various sales organizations, I began thinking about selling homes. After doing specialty training in home sales, and began my career substituting for sales people who were working for various builders, assisting them with their clients when they couldn’t be on the job. Timing was bad though when I began, and new home builders were not adding to their sales force.

One of the agents that helped me sell my rehabs suggested that I join his team, I did, and I never looked back. My experience rehabbing homes made it natural for me to walk through homes with people and help them see the home for what it really is – faults and all – and help them see what it could be with a few changes. Home sales came naturally and people appreciated that I could show them all the “bad” parts of a house as well as the good parts. I developed the ability to give people all the information possible about a property and just let them decide what home would be best for them.

Now, I get to meet new and interesting people and help people to improve their lives on a daily basis.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course, the real estate crash from 2008 – 2011 was challenging. Shortly after joining Zip Realty the bottom fell out of the market. I had to sell a minimum of 2 homes a month just to keep up with expenses. In addition, because the general opinion of the market was that home sales were “easy”, the number of licensed real estate agents in Arizona rose to unprecedented levels. Everyone knew someone who was a real estate agent. As a result, many transactions that transpired during that period required me to do my full job as well as advise the other agent of their duties. It also made it difficult to obtain clientele, because everyone had a friend in the business.

Alright – so let’s talk business. Tell us about Coldwell Banker Residential Mortgage Powered by Zip – what should we know?
My business concentrates on the western and southern portions of the Valley of the Sun, from Wittman to Rainbow Valley and I-17 to the White Tank Mountains. All the western cities – Buckeye, Goodyear, Glendale, Peoria, Surprise, Avondale, Tolleson and western Phoenix are in my purview. I have lived in the western valley for over 50 years, and can remember when cotton fields and citrus groves separated one city from another. I know the history of the valley and can provide background and social insights for the community you are considering.

In addition to the rehab experience, my clients are treated to someone who allows them to make a decision in their own time. I keep up with them, provide additional information to them, and encourage them to make the best decisions for themselves.

Zip Realty has been the top online presence in real estate since real estate began on the world wide web. Nearly all my clients get to know me through emails and the quality of the information that I provide before we ever exchange a word. After the first phone call, they understand that they have an advocate for their interests, not someone who just wants to sell a house.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
The person who first got me involved in real estate was Ken Wright. Ken had a tremendous personality and shaped my basic philosophy for home sales. He taught me the proper sequence of events for the evolution of a sale and I follow those basic steps religiously when helping someone find a home.

Contact Info:

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Gail

    February 16, 2018 at 9:22 pm

    What a fabulous story of how you became a successful realtor! I enjoyed reading this article and love the photos!

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