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Meet Tiffany Gatling of Scottsdale

Today we’d like to introduce you to Tiffany Gatling.

Hi Tiffany, thanks for joining us today. We’d love for you to start by introducing yourself.
My family and I moved to Arizona from California in 2010. Financial stability was my primary focus, so I stumbled into a career in Finance as a program manager. In 2018 I began attending a dance fitness class at a studio by the name of Fit678. I was there every day, taking as many classes as possible. It was a fun way to do cardio and be in a community with like-minded people. In 2019 I became an instructor teaching the VXN format every Wednesday to the same people I danced beside. In July of 2020, Fit678 faced financial strain under new ownership and was facing closure due to the restrictions of Covid 19 and financial mismanagement. As someone who maintained a corporate career, I had the capital to assume responsibility for the business. We re-branded the business to Movement Studio with a simple mission of “Cultivating Community through collective Movement.” I revamped the former business model, renovated the space, purchased a new booking system, and gave the first month free for people to try it out or return to dance. My former business manager and a team of volunteer instructors provided various dance fitness classes 6 days per week, building Movement into the most successful dance fitness studio in Scottsdale. However, in February of 2022, I began to notice my physical recovery slowing down, frequent ankle sprains, and new pains I hadn’t experienced before. I expressed to my team the need to take some time away from the business of Dance Fitness.

After trying to pivot away from the physicality and the monotony of dance, I met a DJ named DJ Memville. He was playing at Papi Gordo’s here in Central Phoenix but was visiting from Nashville, TN. He was playing songs we rarely hear in any club or lounge, and I had to know more about him. He expressed his need for management, and before I could even think, I said, “I’d do it.” Most people were unaware that my father is Timmy Gatling of Guy, and I have a BS in Entertainment Business from Full Sail University.

That night I had an in-depth conversation with Memville, and he agreed to be my client. I felt like I had already helped women across the valley through the medium of dance- I wanted to focus my energy into pouring my personal experiences as a small business owner and knowledge of the music business into those often unseen, unrecognized, and underpaid. You cannot have ANY club or party without a DJ, yet they are often the lowest paid nightlife members. Under the brand M Studio Management, we work on filing LLCs and creating sustainable business models while consulting toward longevity in one’s craft. Our consortium consists of incredible visionaries like J0Mo, videographers like Wavgod, talented DJs like Hold EM and Memville, all the way back to our roots in music with musical powerhouses like Dru West. I filed the paperwork to make this idea an operational entity in Arizona, and 4 months later, we have a roster of 14 creative powerhouses.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a smooth road?
The closure of Movemnt Studio LLC was the most challenging thing I have ever experienced. I went from being nominated as the Scottsdale Independent’s Business Woman of the Month in March of 2020 to my team of volunteers suddenly disassociating from the business by text message after 2 years of service in one evening. As an African American Female small business owner, I was accused by my team of being a bigot, a racist, and discriminatory, all because I exercised my right to deny service to 1 wealthy woman. I currently have 6 cases in various counties filed by former volunteers who went from obsessed to disgruntled overnight. In my second entrepreneurial endeavor- M Studio Management, I have found challenges with being accepted into Nightlife. Various club owners in the valley have blatantly expressed their disdain for DJs having an advocate, and some have even denied me entry to their properties. It’s amazing what being a woman with power can do to a man’s ego :).

Can you tell our readers more about what you do and what you think sets you apart from others?
What I Do- By trade, I am a project/ program manager specializing in banking and credit card processing.

What I did- Movemnt Studio LLC was a six-figure brick-and-mortar dance fitness studio located in the heart of Old Town Scottsdale, which gave women all over the valley a place to turn their brains off, be sexy, fierce, and be themselves.

What I am most proud of- In creating the M Studio Management entity, I can take my familial legacy in entertainment and my degree in Entertainment Business and share best practices with men who love art in various forms. We are creating a space where each kind of need can be filled by someone affiliated with our management team who operates with the same passion, vigor, and excellence as the next man at M Studio Management.

Do you have any advice for those just starting?
Whooo, There is no such thing as a 1 man band. Leverage the expertise of others. Whether they’re your friends or contacts from social media, it is okay to ask for help and not assume you are the most well-versed across the board. I wish I knew that not everyone agrees with vision expansion. Some people only support a brand up until a certain point – typically as far as they can see. Listen to the OG’s; even if they aren’t OG’s in your specific field, there is something that can learn from everyone, especially more seasoned individuals.

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Image Credits
Calvert Photography

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