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Meet Tara Swanigan of ShineVibe Phx in Central

Today we’d like to introduce you to Tara Swanigan.

Tara, please share your story with us. How did you get to where you are today?
ShineVibe Phx is a local marketing, public relations and event planning firm supporting non-profits, local small businesses, and healthy lifestyle focused events. ShineVibe Phx was formed in 2015 by a tribe of corporate professionals (and best girlfriends), focused on using their combined skill-sets to provide services at affordable fees (and in certain cases, no fees), organizing and marketing events that support SVP’s broader mission of spreading kindness and positivity to our local community,

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
While it certainly takes a great deal of hours in addition to our day-to-day corporate professions to plan and execute these events, starting SVP has been one of the most rewarding things I have ever done. As an XCP alumnus, volunteer work has played a large part in my life since a young age. ShineVibe Phx has allowed my partners and I the broader opportunity to use and grow our professional skills to benefit our local community and those in need while doing something that is extremely important to each of us – giving back.

So let’s switch gears a bit and go into the ShineVibe Phx story. Tell us more about the business.
Our tribe is all about collaborating to manifest kindness throughout our community. We plan and promote charitable and healthy lifestyle events from start to finish, as well as supporting non-profit volunteer opportunities, and rad local AZ small biz. Hands-on, third-party fundraising for local non-profits is our main focus, coupled with the organic marketing of community service-based events and small businesses.

As I mentioned earlier, SVP is tied directly to the fact that my partners and I are dedicated to giving back and bettering our local community. All of our events are tied in some way to benefit a local non-profit and we adjust our fees accordingly, as well as taking clients pro-bono when necessary. Another point of pride is that we strive during the planning process, especially when working with small businesses, to keep everyone involved 100% with each step of the process, so following the event they have the added marketing and public relations experience to benefit their future marketing efforts.

Has luck played a meaningful role in your life and business?
I have truly been blessed with the best friends and family in this life that anyone can ask for. That strong support system has been invaluable in all aspects of my life. My amazing tribe has always encouraged me to shoot for the stars and helped me to have confidence in success in everything I take on. I truly feel like if you are kind, confident and 100% dedicated to your goals, you can accomplish anything you set your mind to.

We stand behind the quote on our homepage and truly believe together we can make difference.

There are three things in life that are important. The first is kindness. The second is kindness. The third is a kindness.

Contact Info:

  • Website:
  • Phone: 480-455-0836
  • Email:
  • Instagram: @shinevibe_phx
  • Facebook: @ShineVibePhx
  • Twitter: @shine_vibe

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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