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Meet Susan Nichols of Yoga Styles in Downtown Phoenix

Today we’d like to introduce you to Susan Nichols.

Susan, please share your story with us. How did you get to where you are today?
Moved to Phoenix in 1999. Was doing home decor work. Started taking a yoga class at my gym…was searching for a well-made and good looking yoga bag but could not find one! I was complaining to my husband and he said “you sew, make your own bag”. Made one for me, my yoga buddy and my yoga teacher. Went on vacation and when I returned the following week my yoga teacher told me she needed 14 bags…Everyone loved hers so she started taking orders! The first few years we did only yoga props (eye pillows, meditation supplies, bags…). Over the years we have expanded to clothing and spiritual jewelry as well. We still make all out yoga props (and some of the clothing) locally…

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
When we started I wanted to be everything to everybody…Still is a bit of our pitfall…we always want to meet the needs of every customer. While we have gotten better about this we still try to have a huge selection so inventory management is always a challenge…Along with being too small for a big staff but too busy for a tiny one!

We’d love to hear more about your business.

We cater to the yoga community and the “sophisticated hippie”. We are best known for our high quality (made in the USA) yoga props: Mat bags, bolsters, zafu’s, eye pillows. We are proud that every product we make in house is done by locals who really need the work. We source our raw goods locally (whenever possible) as well. For a small business we have excellent quality and stand behind our work. We still see yoga bags that we made 15 years ago slung over a yogi’s shoulder!

What were you like growing up?
Always the class clown…Very outgoing, got into (a fair amount) of trouble in school. Played Cello, was a figure skater. Worked (a lot) after my father died (when he was 47. I was 15)


  • Always have a huge sale section of items as low as $8.
  • Sale mat bags from $20
  • Eye pillows: $16.00 and other great gifts at good prices!

Contact Info:

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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