Connect
To Top

Meet Susan Kavanaugh of KavCom: Conscious Communications

Today we’d like to introduce you to Susan Kavanaugh.

Susan, can you briefly walk us through your story – how you started and how you got to where you are today.
In 1997, after receiving my masters in divinity, I determined my calling was not a church but a “community.” I jokingly say I knew it took a village before Hillary did. I was trained in Jungian principles and archetypes and believed that the activity of the collective conscious was rising. Some of it was due to the impending millennium; and some of it was due to loneliness people were beginning to experience because of advances in technology.

My undergraduate degree was in Journalism. I’d worked as a TV anchor in Texas and Missouri, as well as a radio news director (including KJZZ here in Phoenix), and newspaper journalist. I felt establishing a company that bridged marketing, writing, and branding with a higher level of conscious living would have more impact on lifting others up than guiding a small congregation.

I established KavCom: Conscious Communications, llc, in the same year and moved to the Phoenix area to launch my business. I secured four national clients as soon as I started the company, and was able to work remotely— hence my decision to move here… Phoenix was the most amazing, vibrant, and affordable city I could find. It was also a location that was beginning to embrace entrepreneurship and alternative approaches to building “better business.”

It always takes a while for a small business to become self-sustaining, so during the first 10 years I continued my business as a solopreneur but made my bread and butter income through publishing and the nonprofit community. It has only been in the past 5 years that KavCom: Conscious Communications began to thrive.

Though we all have home offices, there are four members of the collective I formed through hiring contract employees. I’m proud to be associated with each and every person who has contributed to the growth of my company. We now have a significant presence in Phoenix, and through my networking and public speaking, there are few in the business community who don’t know us. I may be crazy, but that’s what I believe. Every new person I meet has heard of us or knows someone who knows us. That bodes well given that we operate in the nation’s 5th largest market.

This year, we were contracted to guide and train nonprofits to financial and operational success; write for national magazines; train business executives to both effectively speak to the public as well as the press; develop collateral material for branding; and offer transformational life coaching, as well as Christian counseling, to those in midlife facing change.

We have four essential areas of focus in the company: writing and editing, public relations, cause-related marketing, and life/business coaching.

I’ve published a small eBook that is available at no cost on our website called: “Five Easy Steps to Conscious and Profitable Business.” An expanded version of this book will be available at year’s end.

This year we also released a monthly newsletter called “The Mindful Entrepreneur” featuring nationally recognized trainer contributions to live more conscious lives.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has been bumpy. In case there truly is a single person who has had a smooth road starting a business, I want to hold a recognition dinner in his or her honor. The reality is more circumspect. In fact, here’s a quote from “anonymous” (a prolific writer) “To admit you don’t know everything is the first road to wisdom.” This is the authentic description.

In the beginning, for KavCom, it was a matter of regular income that could be generated by the kinds of services my company offered. That, as every small business owner learns, is unpredictable at best. We’ve got a better handle on that now, though I would not close the door on an angel investor.

Having a good, and trusted, accountant is inherent to success. As much so, having people that are on fire about your company.

When I hit bumps, I’ll admit to crying, experiencing fear, managing on credit, and then allowing the inspiration of all of those who went before me to pick me up again.

KavCom: Conscious Communications – what should we know? What do you guys do best? What sets you apart from the competition?
What sets us apart from any local communications or consulting firm, is the focus we have on conscious capitalism. I’m an active member in our Arizona Chapter, and espouse the tenets. I am even a trained ambassador for our Chapter and will be teaching the benefits of conscious capitalism to local nonprofit organizations through ASU in October. If readers have not heard about the business model, its important they explore it. Conscious capitalism exists to elevate humanity and has as much significance as social enterprise, and even nonprofits and charities.

Instead of saying “I was country before county was even cool,” it’s “we practiced conscious capitalism before it even cloaked itself in the name.” Conscious living and the conscious capitalism movement has created 10 to 1 profit margins for companies who practice this model opposed to standard corporations. Think Whole Foods (before Amazon), REI, The Container Store, Zappos, Southwest Airlines, Starbucks, and Panera— and you begin to understand the high-visibility that can be attained through integrity-focused companies.

From a company standpoint, I am most proud of support we provided to developing healthcare and education opportunities in south Phoenix, and to establishing PeaceLinks(TM), community conversations based on creating harmonious, integrated sectors of a city: in religion, education, commerce, and more. This was based on the Synergistic Convergence model established by futurist Barbara Marx Hubbard in the early 70s.

Last, but not least, we provide quality services at affordable prices.

What moment in your career do you look back most fondly on?
Most likely, my proudest development was PeaceLinks(TM). My proudest moment was being asked by ASU to teach nonprofits about conscious capitalism and collaboration with businesses that “work for good.”

Other proud moments come every six months or so, when we have weathered another financial concern and come back stronger more robust than before.

Pricing:

  • $500 monthly for company newsletters
  • $100 per hour for coaching
  • $150 per hour for financial advising
  • $50 per hour for ghostwriting

Contact Info:

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in