Today we’d like to introduce you to Stephen Grear.
Stephen, can you briefly walk us through your story – how you started and how you got to where you are today.
I learned from an early age how to take care of my shoes since we didn’t have the money to get new kicks whenever I wanted them. By the time I was 8-9 I learned how to clean my sneakers pretty well. Thankfully my mother instilled in me the importance of clean shoes, she always said something like “as long as your shoes look good you can get away with wearing older clothes and still look presentable, but if your shoes are filthy it doesn’t matter what clothes you’re wearing.”
Over the course of many years, I came up with a cleaning process to keep my shoes looking new years after owning them. I had tried all of the cleaning products that were available and nothing worked as good as my process.
The idea for the business didn’t click until one night while cleaning some shoes to sell on eBay, and I thought to myself why isn’t there an easier way of doing this? So I started doing research and realized there was nothing like it on the market and that’s when I went to work in the business. I wanted the products name to represent what the product did, and it rejuvenated shoes so I had the idea to incorporate both “rejuvenate” and “shoe” since they rhymed and Reshoevn8r was born. Shortly after that, I filed for the patent on our signature product the Reshoevn8r Sneaker Laundry System. Then quickly realized I had no idea what I was doing or how to build a brand or get people to go to my website. The learning curve was steep, especially when you cant afford to pay people and you have to learn how to do a bunch of things you have never done before.
But with grit, determination and a little help over the last 5 years we have managed to grow Reshoevn8r into one of the top premium shoe care brands in the world!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely some struggles along the way! I had zero experience in building an e-commerce store and had no idea what was needed to get traffic to the site, I honestly thought when the site first went live that people would just start ordering and it would take off on its own. I failed to realize all of the things that go into building a successful website and how important certain things are to its success.
I also had someone try and steal the name Reshoevn8r before I was able to file for the trademark, I was already selling the product but didn’t have the money to file the name with the USPTO at first. Once I had the funds to take care of the trademark I contacted my attorney and they proceeded with the application, it wasn’t long before they notified me that another company had filed for the name 2 weeks before we did. Long story short rather then taking them to court I decided to pay them to cancel their “intent to use the application” so we could move forward with our “in use” application. So that was a learned lesson that ultimately cost us about $3,500.00 which is a lot when you are just starting out.
I could go on and on about the challenges we overcame to get to this point, but if it was easy everyone would do it right?
So, as you know, we’re impressed with Reshoevn8r – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We offer premium shoe care products for sneaker enthusiasts, we are known for being the most innovative brand in the industry. Our Patented Sneaker Laundry System is our flagship product and we are the only company that offers such a diverse and effective sneaker cleaner. We are extremely proud of our social media presence with approximately 1,000,000 followers across our various platforms. We are the only shoe care brand in the industry that provides shoe care education (cleaning tips and tricks) via our YouTube channel that now has 36,734,494 views and counting.
So, what’s next? Any big plans?
Plans for the future are to expand to more international markets and transition in to other shoe care products for more then just sneakers.
- Patented Sneaker Laundry System $29.98
- Address:2401 W Phelps Rd STE B