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Meet Shokouh Hatch and Saba Shojai of Everlur in North Phoenix

Today we’d like to introduce you to Shokouh Hatch and Saba Shojai.

Thanks for sharing your story with us Shokouh and Saba. So, let’s start at the beginning and we can move on from there.
We are Saba and Shokouh, sisters and founders of everlur. We were born in Isfahan, Iran. Growing up in a suppressed county where women are considered 2nd class citizens we were forced to flee the city to survive the horror of the war, watched our father go through political imprisonment fighting for human rights, and other family members get executed by a barbaric government. After our father was released from prison we fled the country and immigrated to Germany in 1994 and to the US about twelve years later.

Our family of five was forced to start a brand new life in a new country and squeezed into a 500 sq foot apartment for two years. Growing up, we watched our parents work tirelessly to provide for the family while having to learn a new language and integrate into a new culture.

We were taught that only formal education and hard work would make us successful and that we had to devote our lives to a “respected” profession to become wealthy. We both obtained our master’s degrees and went out to work for corporate America thinking it would bring us more money and happiness. Realizing that our jobs were neither fulfilling us nor willing to pay us the salaries we desired we finally decided to take control of our lives.

We started our journey to happiness and became obsessed with the principles of the Law of Attraction, manifestation, and the power of our mind. We spent months listening to podcasts, YouTube videos, and reading books. We changed our lifestyle, our thoughts, our mindset about money, and re-evaluated our desires. We realized that we had been living with so many limiting beliefs that were blocking us from living and manifesting the abundance that we deserved.

We continuously used what we were learning and watched our lives transform. We manifested love, more money, brand new homes, new cars, travel, children, pets, friends, health, happiness and more.

Owning our own business had always been a dream of ours but seemed scary and unattainable for years. However, as soon as we changed our mindset we almost immediately came up with the idea to create a business that would inspire others to go on their journey to happiness.

We randomly decided to name our business everlur and came to realize a couple of months later that the name everlur entailed the name “lur”, which is the name of the nomadic Iranian tribe that our father was born into. We knew that this was a sign from the universe telling us to forever remember our lur-i roots, to always remember where we came from, and the lives we have created for ourselves over the years. We now know with one hundred percent certainty that we are Powerful Creators with the ability to be or have anything we want without limitations.

Has it been a smooth road?
We have faced many challenges along the way. Neither of us had any substantial experience in the retail industry so finding the right suppliers and resources was the biggest struggle. We’ve also learned that success is a journey, not a destination. We learn through our mistakes, embrace our challenges, and look at them as learning opportunities every single day.

Tell us more about the business.
Everlur is a spiritual clothing & jewelry brand inspired by the law of attraction and manifestation (deliberately creating a physical reality of our desires). We believe that we all have access to the laws of the universe and are powerful creators of our reality regardless of our past and present experiences. We share a “Powerful Creator Story” with our followers every Wednesday, which essentially is an inspiring story of someone who has struggled in the past but managed to overcome and live a fulfilling life as a result of their mindset. We want to collectively inspire people around the world to see life as a gift and become the best version of themselves every single day. We want to inspire people on their journey to find happiness and fulfillment. With that in mind, we create apparel and healing gemstone bracelets that can help you on your spiritual journey by being a constant reminder to think and feel positive. We are very proud of our brand, the story, the mission, and the community behind it. If anyone out there has a story they would like to share with us, we encourage you to visit our website to get started.

What sets you apart from others?  What has been the proudest moment of your career so far?
What sets us apart is the power and force behind our mission. We are very passionate about what we do. We don’t just create apparel and jewelry. With every product we create, we also create a feeling that our customers don’t want to let go of.

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