Today we’d like to introduce you to Shae Jones.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I had my daughter (my second child) in August. I already knew that socks for babies were very ill-fitting from having my son, but did not realize how bad it was for girls. This also extended to tights. They were always baggy or came in odd colors and sizes. For whatever reason, it really frustrated me. I began searching overseas and eventually found my manufacturer in Europe that I now work with. The sizing is incredible, and the quality is unlike anything that I ever found in the United States.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No. There have definitely been quite a few struggles. One struggle is dealing with overseas companies. There are time differences, and it is very hard to get a hold of them sometimes, which is stressful.
Could I try manufacturing here in the States? Yes, but unfortunately a lot of companies see all new businesses as start-ups and don’t take them seriously or even return calls. Additionally, manufacturing for hosiery with children specifically is mainly done overseas.
Another problem I have run into is simply getting the word out there in different ways. There are of course other companies that are competition that have very large followings. I’ve had to really get this to not discourage me because I truly know that my products are the best quality around.
Shop Olivia J – what should we know? What do you guys do best? What sets you apart from the competition?
I sell hosiery for children, specifically stockings (or tights as some call them) and knee-high socks. I’m most known for tights that fit well for babies as it is a very rare thing to find. I’m most proud of the quality of the product that I sell. It took months to find an amazing product, and I stand behind it 100%. What sets me apart is the fact that I also have patterns and printed tights, whereas other companies sell mainly solid colors.
What do you know now that you wish you knew when you were just starting out?
I think that I would have invested in influencers that truly wanted to support my company versus wanting a free product.
- Solid Ribbed Tights- $15
- Print/Textured Tights- $16
- Knee High Socks- $8
- Website: http://www.shopoliviaj.com
- Email: firstname.lastname@example.org
- Instagram: @shopoliviaj
- Facebook: http://www.facebook.com/shopoliviaj
Trudeau Videography, Rachel Jarvis, Stallybrass Photography, Kammie Maschue Photography