Today we’d like to introduce you to Sarah Bettencourt.
Sarah, please share your story with us. How did you get to where you are today?
The Blonde Spot started as a side hustle in college. While in college, I studied art, art history, theatre, and education. I was in the middle of my oil painting semester when I found out I was pregnant with my son, Fox. After consulting with my doctor, I was told I would not be able to continue painting unless I was in a very well-ventilated room (which I wasn’t). I switched to drawing and some artist marketing courses while I was pregnant and after I gave birth which is what ultimately inspired me to move into marketing more than I already had been.
I gave birth to Fox in July of 2013. At that time I was in the middle of an abusive relationship, and I took it upon myself to get out of it, move on, and never rely on his dad for any financial assistance. Fox was three months old when I left. We lived with my parents for two years as I worked two jobs, finished my degree, and got the experience I needed as I built a social media department, chalk full of procedures, strategies, etc.
In December of 2015, I was done working for someone else and never seeing any moral or financial benefit, so I mic-dropped left my job and started The Blonde Spot. I’ve been full-time leading The Blonde Spot ever since. Being a single mom, business owner, and entrepreneur is challenging at all times, but I wouldn’t trade it for the world.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Hell no. Running a business and being an entrepreneur isn’t supposed to be easy. If it were, everyone would be doing it, and we’d all be making mediocre cash. I’ll admit, the first two years I double my income, grew The Blonde Spot more than I anticipated, and just blew it up. Then, in December of last year (2017), I realized how burnt out and drained I felt trying to conquer the digital world. Along the way, I had picked up clients that just didn’t fit in with the lifestyle I create for myself and team. In the past four months our revenue has dropped pretty significantly, but for a good reason, we’re weeding out the bad clients and working with and bringing on ones that fit our business model.
I’ve had ups and down not financially but emotionally too. It’s hard working from home and building everything digitally because of how isolating it becomes. My good friend Reid of Amplitude Media can attest to this; There have been times I’m emotional need an outlet where I can be social. A friend suggested I find a group to join, so I did that, but it wasn’t quite enough. On top of everything else I squeezed in a small 8-10 hour per week part time job where I’m in the company of other women, focused on empowering moms of all ages to look and feel their best. It’s been a fantastic addition to my need for socialization.
For those who know Fox and me, they know he’s high-functioning autistic. We’re lucky that he’s so active and curious and unafraid because he’s happy to be social with others and be inclusive in his behavior. But when he wants to do his own thing, he’s just not down with being touched, talked to, or bothered. This does make doing what I do extra challenging, but we’re only given the things we can handle, right?
Alright – so let’s talk business. Tell us about The Blonde Spot – what should we know?
The Blonde Spot is a social media marketing firm that operates as an extension of a marketing team or is the marketing team for business. This means we can function on every level – Website development, email marketing, social media, print marketing, design, etc. If it’s digital and related to marketing, we do it.
I’m proud of how my team can quickly adapt to new circumstances and works well together. I lucked out because I’ve been working with my best friends and family for the past three years (almost four). I’m all about mixing the balance between personal and business because it makes life more seamless and keeps us all equally invested in one another’s’ success.
What sets us apart from the rest is we don’t view what would be called “a competitor” a competitor. We understand that not every single client will like the way we work or if approach marketing creatively, and that’s okay. I take steps to help potential clients understand what else is out there that might fit their needs if we can’t. I’d rather be known for being helpful regardless of any situation than being known as the blonde chick that stiffed a potential client.
Is there a characteristic or quality that you feel is essential to success?
Being an entrepreneur isn’t about tooting your own horn all the time. It’s about the rising tide and empowering other business owners around you. One is not successful if they others around you are all failing. I look at what I do as an opportunity to help others find their success as well. I started this business knowing that I needed to do something that was going to give me a comfortable income that would support my growing son and give him as many opportunities as possible. My tenacity and fighting spirit helped me grow The Blonde Spot and help other businesses build their brands as well.
Surviving the emotional abuse, I went through when I was younger helped that fighting spirit I have and empowered me to hold on to my dreams and goals and never let them go. The philanthropist within me seeks to help other women and men overcome their obstacles and create something of their own that will help them achieve a life worth living. I’m in the middle of wrapping up the creation of a new brand – Mother of Marketing – that will serve as that outlet.
- Brand Coaching – $500-$1500 monthly
- Address: 1304 S 105th PL Apt 1032 Mesa AZ 85209
- Website: theblondespot.me
- Phone: 4802599737
- Email: email@example.com
- Instagram: MotherofMarketing
- Facebook: facebook.com/blondespotsarah
- Twitter: twitter.com/blondespotsarah