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Meet Saira Olivares of Saira O Beauty in Phoenix

Today we’d like to introduce you to Saira Olivares.

Saira, please share your story with us. How did you get to where you are today?
I have been in the beauty industry since I was 15. Which I feel like nowadays, that’s totally normal. You have YouTubers at six years old with 500k+ followers. But for my generation that was pretty young! Sophomore year of high school, my mom noticed my grades and was like, “girl… you got bad grades, I’m putting you into beauty school.” I pleaded to my mom, trying to convince her of my discipline and all of a sudden passion for math and… school things. I promised to her, “I’ll start doing my homework from now on, I promise!” I got good grades on my tests but hated the homework. I also was stubborn even though I liked playing with my own hair, I didn’t want to do what my mom did because hello! I’m my own adult (at 16) I was all about theater and spent all of my spare time taking dance lessons, vocal lessons, anything to build my resume. So, how would I split my time! Two months later, end of semester grades was sent home and I was enrolled into Cosmetology school. It was through my high school which meant I was going half of my day school and the other half at beauty school. Well, I was absolutely convinced my life was going to SUCK after that. I missed out on all the assemblies, time with friends my junior and senior year because I got to school when everyone left. I was either with people who didn’t really care for school and or the kids who only lived and breathed school. As the year went on, I tapped deeper into my creativity and fell in love with makeup and hair. I was like… dang, I’M GOOD AT THIS! So many girls were quitting beauty school but there was something that made me want to keep going! I saw my own potential and decided to stick to it. I got involved in photo shoots and engulfed myself into this fashion world. I loved it. Through the years, makeup and hair had given me great opportunities and experiences!

As a more experienced artist, I really understand my role and thank my mom for opening my eyes to this industry. It changed my life. Not only do I do hair and makeup but I have a Cosmetology license. I get to do nails, hair, facials and everything beauty. Because of this, I have had the opportunity to work with a wide variety of clients! I get to experience the humbling feeling of bringing happiness to peoples lives. But… like I said. I really… love… MAKEUP. I always keep myself updated with products and innovate ways to apply makeup flawlessly. Thanks to all my friends, brides, models, family and my lovely hospital patients who trust me to do what I do. I get to live my passion. I can truly say everyone I’ve met on my journey has made my life so… colorful. 💄

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being so young it was a challenge for people to take me seriously. I kept calm and told myself, I’m good enough to be here with everyone else. I put time to learn from my role models and peers. With time and patience, people noticed my craft versus my age. Another obstacle I would say I faced as a young artist was… yep, you guessed it! Money. Money was something that taught me to be creative, it pushed me out my comfort zone with what I believed was the “right way” of doing things. There were times I didn’t have the money to buy the “newest and latest” brushes. The “best foundations” the “trendiest” eye pallets. I taught myself to learn textures and consistencies, I taught my self to learn makeup. Play with it, smudge it, mix it. Everything I made myself work with everything I had to accomplish the looks I admired. I remember when I walked into one of my first photoshoots. I started setting up in front of the models. I had maybe 5-6 brushes, three foundations to mix and maybe two eye shadow pallets. The models looked at me without confidence and were confused as to where the “rest” of my kit was. I was so nervous and sweating through my shirt, lol, I knew I was good and could create anything anyone put in front of me. I kept going, worked my brushes and my wrists and SERVED them glam they didn’t think was possible. I was booked two more times after which helped me pay to get my first real brush set. You don’t need lots of tools. You just need to be an artist.

Alright – so let’s talk business. Tell us about Saira O Beauty – what should we know?
I am a makeup artist but I also style hair. I provide makeup services for all occasions but I’ve mostly worked with models and brides. I currently work for a company called Beauticians On The Go that I love so much and have worked with for many years.

What I like to pride myself in, is my attention to detail and my passion for transforming my client’s vision from vision board to reality. I live for creating a story with my shoots and adore the first reaction my soon to be brides have when they take their first look in the mirror. I really listen to my clients and explain my style and how their vision inspires me. I believe what sets me apart from everyone else in the care and time I put into the whole process. I want my clients to look amazing and feel… confident. If a client shows me something I haven’t done before, you better believe I’m practicing it on someone and making sure it’s 100%.

What do you love about our city and what do you dislike?
Besides the obvious and the amazing weather… most of the time. I love Phoenix because I see how much the art community has grown. There are so many creative people with an amazing business that offer great services. What I would say I like least about the city… is that… I wish it had a beach. Lol!

Contact Info:

  • Instagram: @sairaolivares / @sairaobeauty
  • Email:

Image Credit:
Jonathan Allison Photography, Aleksandar Milic, Claire Eliza Photography, Augusto Benjamin, Joshua Escueta, Nick DuPlessis

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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