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Meet Roger Gonzalez of Bob’s Tires #3

Today we’d like to introduce you to Roger Gonzalez.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started with Bob some 40 yrs ago. He was the original owner the guy that started it all. Everybody knew back in the day that Bob’s tire corral was the place to get used tires and horse’s saddles. Some yrs later the shop was sold. 15 yrs ago my dad bought from the person that Bob sold the shop too. I started working for my dad about 7 yrs ago. And then after a lot of sacrifices and hard work we started to save money and the wife’s 401k lol we were able to buy the shop from my dad. So I’ve been the owner for the last 2 1/2 yrs. But been working in this business on and off for about 10 yrs.

Has it been a smooth road?
We struggle with the construction of the light rail. Many times street was being close or people just would drive on different streets just to avoid the construction.Those were hard times. In the recent yrs business have been slow. Even this year I really thought I was gonna have to close it. But we still here, we still fighting to be one of Tempe’s best tire shop.

So let’s switch gears a bit and go into Bob’s Tires #3 story. Tell us more about the business.
We do use tires and wheels as well as new tires. That’s all we do tires so we have a good knowledge about this subject. All our employees have years of experience and know exactly what to look for. We are proud to say we get the customer what they want. We won’t trick them into buying a tire when there is no really a reason to. And we set apart from the rest because like I said. We have been in the Tempe area for well over 45 years. We still get people that used to know Bob. They tell us they used to come here with their parents as kids. That’s the reason why we never change the name. It didn’t seem right. We get people from up north, like Payson, Flagstaff, Sedona even the White Mountains. Cuz back in the day Bobs was the only place where u could get used tires. So customers still make the drive to support a local business and I think that’s great.

How do you think the industry will change over the next decade?
With all this new technology I don’t even know what’s in the future for our type of business. Who knows maybe in 10 yrs cars will fly and there will be no more use for tires.


  • Our used tires start at $25 dollars and up

Contact Info:

  • Address: 1945 E. Apache Blvd Tempe, Az 85281
  • Website:
  • Phone: 4804599173 or 4809660744
  • Email:
  • Instagram: @bobstires3
  • Facebook: @bobtires3llc
  • Other: Snapchat: @bobstires3

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