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Meet Robert Howard of Amalfi Living

Today we’d like to introduce you to Robert Howard.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Amalfi Living began in 1955 by artisan craftsmen dedicated to a by-gone era when it meant something to be a “Master Craftsman”. Since our founding, we have stayed true to our dedication to create heirloom quality furniture. Through the 1950’s and 1960’s, we imported all of our furniture from Italy. By the 1970’s, our local craftsman’s work mirrored that of their European counterparts, so we began making the furniture stateside to have more input in the design process.

Today, many of our craftsmen are now the second generation Amalfi Master Craftsmen, making each piece of furniture by hand; one piece at a time. What began as a love of creating a few furniture pieces has grown into one of the most luxurious outdoor patio collections available in the marketplace. We are routinely featured on the cover and in the pages of National Magazines such Architectural Digest, Elle Decor & Luxe.

Because our collections are fully customizable, from the size to shape, we are a favorite choice of top designers, architects, and photographers. In fact, our most recent collection was featured in a Modernism Week Showhouse!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For the most part yes. Like everyone else serving the housing industry, we had our challenges in The Great Recession. When you make heirloom quality furniture you expect copycats, but our main distributor started making an inferior knockoff in Asia which caused a lot of confusion in the marketplace and that has been a hurdle that we had to overcome. Our customers soon recognized the difference, but the education process is still ongoing. We are the “ORIGINAL” Amalfi collection and will always be handcrafted by artisans.

Amalfi Living – what should we know? What do you guys do best? What sets you apart from the competition?
Amalfi Living is known for quality outdoor patio furniture which can be customized per the client’s direction. We specialize in handcrafting lounge chairs, chaise lounges, sofas, club chairs, tables, lanterns & planters.

What moment in your career do you look back most fondly on?
There have been many wonderful moments in throughout my career. However, our proudest moments are seeing our patio collections in the most exclusive homes and high-end showrooms around the country.

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