Today we’d like to introduce you to Rob and Stephanie White.
Thanks for sharing your story with us Rob and Stephanie. So, let’s start at the beginning and we can move on from there.
Our story goes back a long way. Steph and I started dating in High-School. Steph liked the film kids at her school, so I took a film class at my school. Steph went to Penn State a year ahead of me, so I applied to Penn State and somehow was accepted.
I loved my film classes at Penn State and wound up switching my major from Psychology to Film & Video early on. Toward the end of college Steph and I broke up, but remained in-touch, and would talk on the phone occasionally after I moved to Los Angeles and she moved to Phoenix.
For 5 years I worked as many productions as I could, whether as a grip, or cameraman, or a lowly PA getting someone’s coffee on the Captain America set, I tried to experience it all.
Out of the blue, Steph called and said she was coming into town for the 4th of July weekend. The moment we saw each other again, we locked eyes, and instantly remembered why we were together all those years ago. This was July of 2010
For the remainder of the year I finished editing a documentary that I had been working on, and the film was set to premiere in Phoenix in March, 2011. I asked Steph if she’d like to come to the event, and if I could stay with her for a week or two afterward. She said “of course”, and I never left Phoenix, and never looked back.
We officially founded White Lily Films on June 5, 2013, and got married in June of 2014. Steph is the brains of the business, and takes care of our clients with her hospitality background, while she takes care of my sanity with her accounting background. I’m just the crazy-creative, turning the cogs, helping the machine run smoothly, talking to clients, and making the magic in the editing bay and behind the camera.
The initial goal of White Lily was to bring Hollywood production experience and professionality, to the small-business and lower-budget client. We call ourselves a “boutique” production company, as most of our jobs only require an extra hand or two. We certainly have the capability and crew to do larger productions, but in our experience so far, Phoenix is not the “Big Production” market.
We started out shooting a few videos for local restaurants, as well as providing pictures, and social media content. We’ve done a plethora of shoots since, from maternity photos, to a fully-funded documentary in Haiti. The scope of what we can and will do is generally endless. If we can’t do it ourselves, we know who to call that can.
At this point, after 4 years of being open, we’ve got a pretty consistent flow of work, and new clients all the time. We love working in the valley (except from June through August), and we love our clientele. We consistently shoot and edit for OHSO Brewery & Distillery, Fox Restaurant Concepts, United Rentals, Mobile Mini, The Covenant that just opened in Paradise Valley, and a variety of individuals and smaller businesses that keep us busy and growing every day.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The struggle we have is time and resources. Just like all businesses, we try to keep our costs low, and value our time. As much as we’d love to charge full-price to every client, we tend to discount…a lot…
This is always a struggle, whether to take on a low-paying client or not. “Is it worth the work involved and time away from our daughter?”, “Will this create future jobs?” etc. etc.
There are so many things to consider when taking on new clients. “Will this client clog up the pipeline and drag their project on, preventing me from taking new clients next month?”, “Will they pay on time?”, “Will they be pleased with everything we do and see the value in hiring us?” Some things you just have to take a risk on, and be confident that your work will speak for itself.
In all, we have had pretty smooth sailing with no major setbacks. However, it is always a challenge to gain new clients and keep past clients coming back, while pleasing everyone and being able to pay the mortgage while investing back into the business.
Alright – so let’s talk business. Tell us about White Lily Films – what should we know?
White Lily Films is a boutique video and photo production company. We shoot everything! Weddings, Baptisms, Corporate Events, Commercials, Headshots, Feature-length Documentaries, Instructional videos, Products, Travel, Lifestyle… You name it, we’ve shot it, or will if you want us to.
We are probably known best for not being known, haha. Those pictures you see at your local restaurant, yeah, we shot that. That commercial you just saw, yeah, we made that. That ad you just clicked, that’s our video. Our goal is to help our clients get noticed, not so much us. We certainly do a bit of promoting, but mostly our clients know us by word of mouth for being easy to work with, affordable, and fast!
I think we’re most proud of our “yes we can” attitude and work ethic. If you bring a project to the table, and have enough money to pay the people I need to get the job done, we will make it happen every time. We haven’t failed to deliver a final product yet. Even when that has meant going above and beyond, working for free to make sure my client is satisfied with their final video or photos.
What sets us apart from others is probably our Hollywood-influenced style of shooting and editing. When budget allows, we are able to go far beyond the comfort zone of most local videographers and photographers in the Phoenix market. This also speaks to our variety, as many of our direct competitors specialize in one type of production, we can cover a large spectrum of styles and on-set requirements.
Is there a characteristic or quality that you feel is essential to success?
Honesty and integrity are invaluable assets to maintain as a business. If your clients can’t trust you, your business will fail. Be someone people like working with, not someone they have to work with. I think that has gone a long way in helping us gain so many word of mouth clients.
- Video or Photo Shooting – $125/Hr.
- Video or Photo Editing – $75/Hr.
- Video or Photo Consulting/Instruction – $75/Hr.
- Address: 3718 E Willow Ave.
- Website: www.WhiteLilyFilms.com
- Phone: 5628227127
- Email: Rob@WhiteLilyFilms.com
- Instagram: www.instagram.com/whitelilyfilms
- Facebook: www.facebook.com/whitelilyfilmsllc
- Twitter: www.twitter.com/WhiteLilyFilms
- Yelp: www.yelp.com/biz/white-lily-films-phoenix