Today we’d like to introduce you to Rich Morgan.
Rich, can you briefly walk us through your story, how you started and how you got to where you are today.
My first job in the HVAC (Heating, Ventilation & Air Conditioning) was in 1987, when I was 16 years old. I worked for a large company that serviced multiple states in the North East based in Long Island, NY.
I was “the grunt”, and would ride with senior technicians and help on all types of service calls in residential homes all the way up to large commercial, and industrial projects.
When I was twenty, I moved to Astoria, Queens and went to work for a sheet metal fabrication and installation company, where my training continued for a few more years.
In 1994, I moved to Arizona when my first child was due and worked for an air conditioning contractor while attending the trade school RSI (Refrigeration School Inc.) one of the largest HVAC trade schools in the U.S. at the time.
In 1997, I started my own service company offering mechanical and electrical repairs and installations. Initially my intention was to run a small mom & pop shop, but quickly was getting more work than I could keep up with and started to hire more technicians. By 1999, it was clear we were earning a good reputation for our high-quality AC & Heating System installations, so I incorporated the business under the name Magic Touch Mechanical and focused strictly on heating and air for homes and commercial buildings.
In 2001, I started to become very interested in the “whole home approach” where we would test and consult homeowners on everything in the home that was impacting their air conditioning efficiency and home comfort. We began offering home energy audits, attic insulation, air duct sealing and home weather proofing. That portion of our business really took off and in short time we were one of the leading providers of home energy audits in the Phoenix area.
When, Magic Touch Mechanical really took off and started to grow even quicker was when my wife Michele joined the company as CFO in 2003. Michele has a degree in finance and was working for Morgan Stanley Financial Services prior to coming to work at Magic Touch. The two of us work really well together, as we each stay in our own lanes.
Today, Magic Touch Mechanical has twenty-one employees and we are looking to grow even more. However, we have no desire to be the biggest…we really aim more towards just being the best we possibly can and providing what we call “Relentless Customer Service”.
What remains most important to us today, as the same as it was to me 20-years ago when I founded the company; to offer old-school craftsmanship and make sure our service technicians and installers are the best trained tech’s in the field, while upholding the highest ethical standards and business practices.
We really are a large family-owned business and many of our employees have been with us for years, a few for over ten years, and one for fifteen. While we are very organized and professional on the job, we like to keep things light-hearted and easy going around the office. We joke around regularly and I like to think we create a fun work environment.
Has it been a smooth road?
It has not always been a smooth road, and I think most small business owners would agree when I say there are always obstacles…even after twenty-years in business.
Perhaps the biggest challenge we’ve ever faced in the last two decades was during the “Great Recession”. Arizona was hit extremely hard, and we saw long time client’s homes being foreclosed, others being laid off, and even losing their own small businesses.
To make matters worse, consumer financing companies were not lending and people who couldn’t afford new equipment or even repairs without taking out a loan were being turned down.
Not only did that impact our own businesses finances, it was heart-wrenching to watch people we’ve known for a very long time struggling. It was a tough time for the business and our employees as well. Employees accustomed to getting overtime were now working almost part time hours, and like our employees, we still had bills to pay!
We tightened our belts and concentrated on running as efficiently as possible for what seemed like forever. They say that which doesn’t kill you makes you stronger…but they left out the part that it hurts like nobody’s business too!
So, as you know, we’re impressed with Magic Touch Mechanical – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our breadth of services can best be summed up by saying; if it impacts home energy consumption or home comfort we do it. Some of the services we offer include – home energy audits, air conditioning & heating, insulation, fireplaces, pool-heaters, and window sun-screens.
What we love to sink our teeth in most are high-tech jobs like ductless mini split air conditioning and heating systems, and complex home energy problems which we tackle with our comprehensive home energy audits using tools like thermal image scanners, duct leakage test, air infiltrations test, and things of that nature.
We’re not all “mechanical” however and are well known for our gas fireplace and fire pit remodels which are more about making fireplaces beautiful as opposed to the just the home heating component they offer. An example would be replacing an outdated gas log-set with stainless steel burner pans, colorful fire glass, adding remote controls, etc.
Undoubtedly what makes me most proud of being the owner of Magic Touch is our reputation and name in the business. Our company is admired by others in the industry both locally and nationally.
We have earned over 2000 online customer reviews over the years and the overwhelming majority rate us very highly…it makes me extremely proud knowing that is my team out there earning those great reviews because we are small enough to still hand-pick every one of those people to add to our team, and they are the cream of the crop in our industry.
My two proudest moments were winning the BBB Torch Award for Ethics and winning the National Contractor of the Year Award from ACCA (Air Conditioning Contractors of America). We’ve won many awards over the years, including many prestigious ones, but those two make me the proudest.
The former (BBB Award) because to me it validates how important adhering to the highest ethical standards is to us, especially in an industry that often gets a bad rap because of a few bad apples.
The latter (ACCA Best National Contractor Award), because this award is the equivalent of winning a Golden Globe in the HVAC industry. ACCA is the organization that literally sets the standard in AC Contracting so to be named the “best of” in that group is like winning the gold medal at the Olympics. It’s only ever been given about 30 times in a group of over 60,000 members and 4,000 companies nationally.
What really sets us apart from our competitors is our “whole home approach”. Rather than just looking at the AC unit, we look at all the things in a home that impact comfort and energy usage. Sometimes homes with hot rooms or high utility bills have issues not caused by the cooling system. We use high tech tools and are certified to pinpoint these problems and help our clients find a solution.
Let’s touch on your thoughts about our city – what do you like the most and least?
Moving to Mesa directly from NYC was undoubtedly a culture shock and change of pace, everything slowed WAY down! That said, there’s not too much not to love about Arizona once you settle in.
The constant beautiful weather has allowed me to experience things you don’t have as much opportunity to in other places. For example, I became involved in skydiving in 2001 and have logged over 1000 jumps from planes, helicopters, and hot air balloons – most right here in sunny AZ. It gets chilly at 13,500 feet and there aren’t many places other than Arizona where you could go up there over and over from dawn to dusk.
I also ride my motorcycles almost year-round here while my friends back home are digging their cars out while their bikes sit covered in the garage. What’s not to love about that!
I’m hard pressed to find much I don’t like about living here. If you twisted my arm, I’d have to say I miss some of the small family-owned, neighborhood businesses I grew up with like; bakeries, diners, and delis to name a few. While we are starting to see more here in recent years, everything is so spread out here, you must plan a special trip to get to them. I miss walking to the corner and picking up a fresh loaf of bread and coffee cake for dinner and desert…and maybe sneaking in a quick slice of pizza for the walk back!
- Free Home Analysis for New or Replacement AC & Heating Units.
- Whole Home Energy Audits Starting at $99
- AC, Heating, & Fireplace Tune-Up’s Starting at $79
- Address: Main Office: 942 W. 1st Ave. Mesa, AZ 85210
We service the entire valley!
- Website: www.AirConditioningArizona.com
- Phone: (480) 855-8789
- Email: info@MagicTouchAir.com
- Facebook: https://www.facebook.com/MagicTouchMechanical
- Twitter: https://twitter.com/MagicTouchAir
- Other: http://www.airconditioningarizona.com/blog/