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Meet Renae Moomjian of NipLips™

Today we’d like to introduce you to Renae Moomjian.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I have worked in medtech for close to 30 years, so many people ask what’s the correlation between what you’ve been doing and a lipstick company? It turns out there are many! With NipLips™ I incorporated the discipline from tech and my passion for the environment & healthy living into a company that uses an app to help match you to lip products that are 100% vegan, cruelty-free and best suited for your unique skin tone and coloring.

Mother & Daughter Collaboration
The idea for the company however came from my daughter Helena.  I was driving her home from school last year and she said  “Hey Mom, did you know that your perfect lipstick shade is your nipple color?” She had just read about it in a book about unique facts and trivia. Of course I said, “What? That’s crazy!” As soon as we got home, I had to check it out.  None of my lipsticks matched so we snapped pictures of ourselves and headed to Walgreens. With phone in hand and discreetly taking peeks at the screen, we loaded our cart with $110 worth of lipstick. When we got home, we found our perfect match plus one shade darker and LOVED them! I thought, well there has to be a way to bring technology into this process so you don’t have to take pictures of yourself you wouldn’t want anyone else to see and spend loads of money on lipsticks, many of which you will never wear.

Has it been a smooth road?
No, it has definitely not been a smooth road.

Creating the app was the first challenge. We had to balance privacy along with programming artificial intelligence into the software so we could scan color, match to our lipsticks and ensure no image was ever saved or transmitted.  We learned that the computer and human eye do not interpret color the same way, so that also had to be addressed.

The next big challenge was formulating 100% vegan, clean beauty lip products that have a reasonable shelf life. Because we don’t use any synthetic chemicals, colorants or preservatives, finding ways to color the lipsticks, have them stay in formulation and ensure an acceptable shelf life was difficult.

Finally, finding attractive, sustainable packaging for our glosses took almost a year. You would think with all the focus on sustainability right not that there would be a lot of packaging options, but there really aren’t.

So, as you know, we’re impressed with NipLips™ – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am proud of the fact that we encourage people to look within to define their beauty, whatever that means to them, and that our products are 100% vegan, cruelty-free, clean and our packaging is sustainable.  In a world that is constantly blasted with social media, celebrities, etc. I think it’s important to take time to figure out who you really are and what you want from life.  Being beautiful is more than looking good, it’s about how you treat yourself, others, and our environment.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love the sunsets, quick access to the mountains to escape the summer heat, and having access to direct flights to many US cities and a few international destinations.

What I like least is the sweltering summer heat!


  • Desert Matte off-the-shelf lipsticks $22.50
  • NipLips™ Transformation Kits $79.00
  • NipPerfect™ custom lipsticks(coming soon) $58.00
  • Marine Gloss off-the-shelf lipsticks (coming soon) $22.50

Contact Info:

  • Website:
  • Phone: 888-550-9282
  • Email:
  • Instagram: @niplipsbeauty
  • Facebook: @niplipsbeauty

Image Credit:
Jackie Sterna

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