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Meet Rami Kalla of Point in Time Studios in Tempe

Today we’d like to introduce you to Rami Kalla.

Rami, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My passion for film began at a young age when my Dad brought home a brand new VHS camera. At only 10 years old, I gravitated to it immediately and began producing short films with family and friends.

Twelve years later, I had a coveted marketing job at General Mills. Even though I had a great job, I knew that I wasn’t living my true purpose. So, in March of 2002, I opened Point in Time Studios and never looked back!

The last 16 years have been an amazing adventure. I have had the pleasure of working with hundreds of incredible clients from small to large companies, including Ford, Coca-Cola, McDonald’s, PetSmart and many more!

Now, I can wholeheartedly say that I have my dream job.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Since it’s founding, Point in Time Studios has grown tremendously and is thriving, but there was a time, when the economy crashed in 2010 and the recession hit, that the company struggled. When the economy dips, usually the first thing that companies cut to save money is the marketing budget and, with that, their marketing videos. Companies were watching their budgets very closely during the recession, but we made it through. When companies slowly started investing more money in their marketing, the calls started rolling in.

Alright – so let’s talk business. Tell us about Point in Time Studios – what should we know?
Point in Time Studios specializes in high-end video, 3D animation, and virtual reality. We got into the virtual reality industry a couple years ago and have been at the forefront of this developing market, becoming a leader in VR video. We have created some awesome virtual experiences, ranging from interactive apartment tours to immersive worlds.

We pride ourselves on going above and beyond a client’s expectations and finding creative solutions to always give the client the best version of what they want. It’s one thing to say that you’ll go above and beyond; it’s another to practice it.

That is what sets us apart, great work that is always exceeding expectations. We are not happy unless our client is more than happy. That is our #1 priority.

Is there a characteristic or quality that you feel is essential to success?
I feel that hiring people who align with Point in Time Studios’ values is what has been most important to the company’s success. We hire and fire by a set of values that defines the company: take ownership, have integrity, show creativity, have fun, and be humble.

A company is only as good as its people, so by having a strong team of people that are a good fit for our high standards, we are cultivating a culture of success.

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