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Meet Preslie Hirsch of Hey Preslie in Arcadia

Today we’d like to introduce you to Preslie Hirsch.

Preslie, please share your story with us. How did you get to where you are today?
In the fall after turning 14-years-old, I was rushed to the emergency room after volleyball practice with signs of internal bleeding. To give some context, I had experienced stomach aches for many years — but after literally dozens of doctors visits, we (my family and I) just assumed a sensitive stomach was a part of who I was. I was admitted to the hospital that night and went through many tests before endoscopy and biopsies ultimately showed a rare condition, intestinal metaplasia, or precancerous lesions, all over my stomach lining. To allow my body to heal, my gastroenterologist suggested I quit the highly competitive volleyball team I was on. I was planning to go on to play volleyball in college, and now that all came to a halt.

With no more volleyball practice, I looked for ways to occupy my time. My mom was a journalist and I enjoyed writing, so I joined the journalism class at school and got heavily involved, before eventually becoming Editor-in-Chief of my high school newspaper. When I turned 16, I was looking for a way to be involved with fitness since leaving volleyball, and I was hired at Life Time Fitness.

While working at Life Time Fitness, insecurities about my body that I had always had grew stronger. Being surrounded by people who were so lean only enhanced the discomfort I had with my own body image, and I thought to myself, “If I could compete in a show and look good on stage, then I would finally feel good about myself.” I dove headfirst into the bodybuilding world, and in July of 2014, I won my first show at 6% body fat and only 113 pounds on a 5’2 frame. I looked great but had never felt worse. Within just a few days of this show, I gained all the weight back that I had lost, and then some, and knew that I had to find a different way to achieve my goals that weren’t so hard on my mind, emotions, and body.

While looking for a new path to channel my passion for health and fitness, and receiving a lot of counseling, I changed my major at Arizona State from journalism to nutrition, and then stumbled upon the CrossFit community. I immediately fell in love with this training modality that emphasized the way you perform over the way you look and loved my new course of study and how the knowledge was enabling me to have healthier behaviors with food.

Using my journalism experience, I created a blog to share my newfound love for nutrition and a healthy lifestyle, and my practical, conversational approach gained traction quickly. After college, I got a 9-5 job as an administrative assistant for a food supplier while I figured out what direction I wanted to take my nutrition expertise. Friends and fellow members of my gym would ask me for nutrition advice and I would help for free just because I loved it so much, but eventually, my coffee shop consults were becoming so popular that I started charging a small amount to cover my time and travel. At about the same time, I decided my blog had outgrown it’s free WordPress platform, and I transitioned it to a full website where I also offered nutrition online. My Instagram had always been (always since I got an Instagram in high school that is) “heypreslie” because I just thought it was funny, and so I decided to name my business the same, as in “Hey Preslie, I need help with my nutrition!” Through 100% referral business, my nutrition program continued to grow, and very organically I figured it out along the way.

It grew so much, in fact, that in August of 2017 I left my full-time administrative assistant job to work for myself full-time. In the months leading up to that, I found out I have endometriosis, and so while I never planned on being an entrepreneur, I was excited to dedicate more time to this business that had started as a passion project, and to spend more time at home and on my own terms, where I could focus on my health.
Hey Preslie Nutrition continued to flourish, and in April of 2018, the Hey Preslie Podcast was born; providing bite-size practical advice for your healthiest life. In the time since, it’s received 50+ ratings in iTunes, all of which are 5-star reviews.

Potentially my favorite part of the story is that which is most recent; the pivot I personally am taking. While I love utilizing my experience and passion to help other people live healthier, happier lives, I realized early in my business that my absolute favorite part was the business side of things; the behind the scenes, strategy, marketing, content creation, systems set-up, the operations, photography, web design, email campaigns, all of it. I’ve continued to gravitate toward this natural tendency, and I’ve steadily enhanced my skills and expertise in those areas over time. I’ve been helping fellow business owners and friends grow and improve their business for free to hone in my work and gain feedback over the last several months. To allow myself to further explore this avenue, and to give other people who are passionate about leading by example and teaching healthier lifestyle principles, I’ve decided to hire coaches to take on clients new to Hey Preslie Nutrition — my first coach, Ali Johns, started in December of 2018.

I’m so excited and grateful to dive into the venture which has been on my heart for quite some time; Hey Preslie Creative, coaching, and systems boutique for small businesses will officially launch this spring and is a part of the Hey Preslie Collective.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My health issues have certainly made my journey anything but smooth, but I know these experiences have only made me physically and mentally stronger, and given me opportunities to relate to my clients better. Plus, I’ve learned so much about being my own health advocate throughout the years of medical struggles, and I’ve shared my tips for that on a podcast episode so that others may benefit from what I’ve endured.

As far as the business, it has been quite smooth but that’s been entirely intentional. My parents are amazing; they’re incredibly supportive, well-spoken, and taught me a lot about how to make well-informed decisions and being fiscally responsible. Hey Preslie has been profitable since day one because I set myself up for success prior to leaving the full-time job I had when I got started; working two full-time jobs essentially to make sure I was in stable position before making the “leap”. I’ve always prioritized an incredibly valuable, personal client experience, which in turn creates a great referral business and less money needing to be spent on marketing. I budget and try to be smart about what to invest in as it relates to the business, I continuously ask for feedback, I take pride in figuring things out on my own (which is both rewarding, and less expensive!), I’m resourceful, and I work really, really hard. These ingredients have created a fairly smooth, and incredibly fun, ride for what’s become the Hey Preslie Collective.

Alright – so let’s talk business. Tell us about Hey Preslie – what should we know?
Hey Preslie Nutrition emphasizes a sustainable quality of life, which differs from programs that are more trendy and offer quick fixes. Through personalized recommendations, my program teaches clients to be successful long-term and be empowered with knowledge about their health. I’ve always said, “If my clients need me forever, I’m not doing a good job” because the goal is to teach, not to tell people what to do. The major difference between my program and many others is the dedication to genuine connection and custom protocols, rather than templates or general plans. Thoughtful accountability, practical strategies, and a holistic approach are the cornerstone of the Hey Preslie Nutrition program that has changed hundreds of lives.
As far as Hey Preslie Creative, there is a lot of crossover from the nutrition business, as I firmly believe to my core that there is power in curating a special, genuine connection and personalized experience for each and every client. I have built a successful company from the ground up, and I’m armed with the ability to help others do the same or to enhance their current venture. I’m known for being able to figure anything out, and I alleviate stress and anxiety for business owners by implementing systems that make their businesses run more efficiently, become more profitable, and provide peace of mind. Helping professionals do more of what they do best by spending less time on the nerdy stuff is my favorite feeling.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Wow, I love this question! I am truly blessed beyond belief with the amount of support I’ve received in my life, and I make a point to try and give the kindness I’ve received back into the world through my friendships and collaborations.

As I mentioned, my parents are truly incredible, and my whole family is really one of a kind. In the last couple years, when this entrepreneurship journey began, I met my best friends (Adriana Cueto, Ali Johns, Carissa Schultz, Holly Pela, and Jill Petersen), and they have provided my unparalleled support and feedback; truly personal cheerleaders that keep me strong. I actually met all four of them through CrossFit Magna (the best CrossFit gym in Arizona), and that community and the owners, Brian and Katie Kunitzer, have encouraged me since day one and given me space to practice and grow my business.

In April of 2018, I was invited to a Mastermind group (led by Taylor Wray and including Mary Frances, Shelby Lawson, and Jill) which has been an amazing place for accountability, encouragement and honest conversations about where we’re struggling in our businesses. I think every business owner should belong to something like this; and if you can’t find one, create one!

And last but definitely not least, Kirk Morales (who’s actually married to my friend Carissa!) sparked the interest in me about systems, automation, and everything in between. He’s a local start-up founder and life-long entrepreneur and has spent so much time and energy pouring into me and the business owner I want to become. His mentorship is truly priceless!

Contact Info:

Image Credit:
Francesca Navarro, Tommy Mac

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