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Meet Parul Agrawal | Business Growth Strategist, Publisher, Author

We’re so pumped about our conversation with Parul Agrawal. Parul is a Business Growth Strategist, Publisher, Author and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Parul below.

Hi Parul, so great to have you join us again. So, let’s jump right in – in your view, why is it important for entrepreneurs and business owners to write a book?
The root term in the word “Authority” is Author. If entrepreneurs, business owners want to build their authority in any field and showcase their expertise then the best way to do so in writing a book. Authority is a powerful thing. It’s the reason why people listen to what you have to say and take it seriously. The fact that you are an expert in your field can make or break how someone perceives your business, especially if you are running a new company without much of a track record. Credibility is equally as important when it comes to making money with your business; without it, customers won’t trust what you’re selling. Writing a book is the perfect way to establish authority and credibility in your field. It’s also a great tool for positioning yourself as an expert with something useful to contribute to those who are interested in what you do. A book is the best business card that entrepreneurs could gift to people in their network and in the process extend their connection to lifelong business relationships.

How can businesses best build and grow their brand?
The most important thing for business and/or individuals is “Knowing their Why?”

  • Why did they start this journey as a business owner in the first place?
  • Why did they decide to venture on the risky and uncertain path of entrepreneurship?
  • What excites them to get out of bed everyday and continue this journey relentlessly?
  • What are they able to give back to society through their business?

Revisiting these questions often and understanding their vision and mission is the first step to a solid branding. Once they have this in place the next steps are finding the right resources (either offline or online) that they can use to share their message and/or products and services with the world. Understanding the psychology of their ideal client and how they want to serve their clients is also important.

Once you have a clear idea about yourself, your ideal clients, their pain point and ways you can help them, the next step is to start working on the technical aspects of the business. The business may overlap with many others already out there, but it should stand out in terms of product quality, product delivery, costs, packaging, variety of products offered, etc. You’ll find you can only be unique by being authentically YOU!

What is the best way businesses can bounce back after Covid?
First you need to understand that running a business can be challenging no matter what. But there are times when we have more challenges than other periods. A pandemic is one of those times where everything seems to be challenging and difficult because it brings a sense of urgency that we have never seen before in our lives.

But you can bounce back after a pandemic by following these steps:

  • Work on your mindset; keep reminding yourself about the things that will help you stay on course.
  • Remain committed to the things that you’ve set out for yourself and take care of your personal needs.
  • Collaborate with others in the community; don’t be afraid to ask for help when needed.
  • Set realistic expectations for yourself and those around you.
  • Believe in yourself and your business.
  • Give authentically; your knowledge only grows when you share it with others.
  • Provide a supportive, noncompetitive environment to your employees & team.
  • Learn and learn fast from your mistakes.
  • Be adaptive to changes in the market.
  • Invest in continuing education and/or specialized training conducive to your business.
  • Find innovative ways to reach customers and keep the business going.
  • Find a new occupation for employees who lost their jobs during the pandemic to keep them around and engaged in your business.
  • Partner with other businesses so you can share resources, such as office space or shipping services.
  • Work on partnerships that will help boost sales when the economy is suffering from a recession-like state.
  • Try to remain empathetic and understanding of the needs of your employees, customers or even suppliers who may have been impacted by a pandemic-like event.

It is important that everyone feels supported through this difficult time in order for them to recover from any setbacks they have faced with their personal and professional lives. Most important of all, don’t forget to take care of yourself. As you go about the process of bouncing back from a disaster like a pandemic or natural event, always remember that it takes time and patience to recover.

Thank you so much again for sharing all of this with us. Before we go, can you share with our readers how they can connect with you, learn more or show support?
People can follow my journey on my website Listen to my TED TalK ” How To Engineer Your Passion”

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Parul Agrawal

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