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Meet Nick Verburg of AZ Xtreme ATV & Jet Ski Rentals in Peoria

Today we’d like to introduce you to Nick Verburg.

Nick, can you briefly walk us through your story – how you started and how you got to where you are today.
AZ Xtreme was started by a good friend of mine in 2005, due to some scheduling conflicts with his career he decided to shut it down. Fast forward to 2011, I received a call from my friend asking if I was interested in buying two of the skis that he had left, I figured sure why not and along with skis he signed over the business to me and I was off running. After three months I added a third ski and then a forth ski by the end of my first summer in business.

After adding, even more, skis in the years to come I needed help so my brother started helping on a busy weekend or if I was out of town, eventually he would be around every weekend and he currently runs the day to day operations of the company while I repair and purchase skis and parts to keep us running. Our skis are all well kept and maintained, after a busy summer we spend the winter repainting, maintaining and repairing skis. We start each year with fresh paint, spark plugs, oil, batteries, even the trailer get overhauled and new tires installed. We pride ourselves with the least problematic skis on the lake, while we can’t prevent every mechanical failure we sure try.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It surely wasn’t a smooth road or easy by any means, after several issues with damaged skis or dealing with lack of accountability we had to really perfect our systems, adding extra check out forms, damage waivers, rentals agreements and even a camera system just to keep everyone honest. While we still have a few issues from time to time, the added systems definitely have helped us to reach the next level and continue to grow.

Another challenge was trying to balance a full-time career, raising my daughter, running a business and still having a social life. The first few years was very time consuming but I managed.

Please tell us about AZ Xtreme ATV & Jet Ski Rentals.
We offer a self-tow rental system at a discounted prices compared to on the water rentals. At AZ Xtreme you can pick up your rental the night before and have it for about 24 hours or keep it an extra night for a small fee. Everything is included in our pricing, life jackets, anchors, trailer, spare fuel cans, all included. We keep our ski’s in top mechanical condition and take pride in the appearance or our ski’s, repainting them several times a year, although sometimes it’s tough to keep them looking new. We offer discounted pricing for extended rentals for customers taking them out of town to places such as Lake Havasu or Lake Powell. We provided the newest model years for worry-free operation for those long period rentals.

I’m most proud of our customer service, we have great customers that come back year after year thanks to our customer service and flexibility, I’m also very proud of my brother, he is the face of AZ Xtreme and has done an excellent job helping to grow the business

If you had to go back in time and start over, would you have done anything differently?
I don’t think I would have done anything differently, I started out with minimal cost, very little risk and have grown every year since, a success in my book.


  • 2 PWC (Personal water craft) with trailer $300.00/day
  • 1 PWC with trailer $185/day
  • 1 RZR (side by side) 4 seater $285/day

Contact Info:

  • Website:
  • Phone: 602-625-1668
  • Email:
  • Facebook:

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