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Meet NaTyshca Pickett of Arizona Coffea Magazine in West Phoenix

Today we’d like to introduce you to NaTyshca Pickett.

NaTyshca, can you briefly walk us through your story – how you started and how you got to where you are today.
I have been a published writer since the age of twelve, starting with my first poetry book, Why Me? I was encouraged by teachers throughout my education to keep writing. Once I went to college, I decided to continue my dream and pursue a degree in Journalism.

Since then, I have written for numerous publications, including my current venture with HVY Journalist. My love for writing and storytelling has allowed me to publish my first children’s book, My Happy Ears. This book tells the story of my son’s journey with hearing loss.

I am the Creator and Editor-in-Chief and Creator of Arizona Coffea, a magazine that highlights the Black culture in Arizona. I also have a love for education and am a former teacher. I appreciated my teachers and how they helped shaped who I am today, so I knew I wanted to do the same and teach the future generation.

My favorite quote is from Nelson Mandela, which reads: “It always seems impossible until it’s done.”

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This has not been a smooth journey. One of the hardest journeys in starting a business is raising capital. So working while building a business has it challenges, but I do understand that sacrifice is needed for success. Along with that, I am a wife and a mother of two and one of my boys does have special needs. Attending appointments, school meetings and other events, all takes a toll, but again, I wouldn’t change any of this for the world, because the end result is always worth the reward.

We’d love to hear more about your business.
I am the Founder of Arizona Coffea (pronounced coffee) magazine.

Originally from Illinois, I moved to Arizona after graduating from Lewis University with my Bachelor’s degree in Journalism. As a Social Impact Journalist, I always had a passion for writing stories about the experiences from the Black culture. Realizing that there was not a magazine in Arizona that showcased all of the great things that were happening in the Black community, I knew I wanted to create something that educated others of the rich Black culture and the great things that was coming from it. I am a believer of being the change I want to see, and I knew that in order to change the narrative about my culture, I needed to introduce others to the amazing things within the Black community.

Much like the coffea plant, the Black culture exemplifies strength and the ability to withstand all obstacles, hence the name Arizona Coffea.

Along with Arizona Coffea, I am also the Founder of Top Wire Editing and Publishing or TWEP. TWEP provides high-quality editing services for writers, book marketing services for published authors, copywriting, editing, and content marketing services for growing businesses, and magazine publishing services.

The purpose of both of my ventures is to utilize my skillset. I love writing, editing, storytelling, research, etc. So I figured why not create businesses that allow me to do all of that.

I am most proud of the fact that I am a black employer. As of now, I have team of four journalist who are all Black women and along with myself, want to see great things in Arizona for our community.

What were you like growing up?
Growing up, I was quiet, I kept to myself, but I always had a journal and wrote everything in it, mostly poetry. At a young age, I read books from Gwendolyn Brooks, Maya Angelou and Langston Hughes and they are all some of my favorite authors today.

I loved how they told stories. Whenever I read their books, I felt like I was one of the characters witnessing everything that was happening. I wanted to write like them, so I studied their crafts and from there, created my own voice.

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