Today we’d like to introduce you to Morgan Anderson.
Morgan, please share your story with us. How did you get to where you are today?
I began learning floral design in high school and college from various floral studios in Arizona and Colorado. However, I began to take floristry extremely seriously during my graduate program at Kansas State University where studied the science behind the art of floral design.
After graduating with a Masters in Horticulture from Kansas State, I began employment with Floral Art LA designing for celebrities and large wedding and corporate events. Then, moving to San Diego for love, I managed Isari Flower Studio as well as co-developed a hand-tied bouquet line for mass market consumers with Francis Biddle International, named Sun Vista Farms.
My husband and I then moved to Austin, Texas to begin my Ph.D. in floral design with Texas A&M University. I was interested in studying if and how floral design may be considered an art form. My dissertation is still in the process of being published.
We now live in Scottsdale, Arizona where I own The Flori.Cutlure and design arrangements for weddings and corporate events. I have recently received a position teaching floral design within the Art Department at Arizona State University.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Many struggles, as I am a change agent for the floristry industry. Since my Ph.D. research established floral design as an art form, it is now my duty and honor to educate and inspire others to consider floral design as an art form.
With regards to my everyday career, my struggles as a small business owner are typical but the joy of the job makes it all worth it.
Please tell us about The Flori.Culture.
My company is constantly evolving, however, currently The Flori.Culture provides:
-educational opportunities in floral design (ASU students, private classes, corporate classes),
-corporate event design,
-and wedding floral design.
Do you look back particularly fondly on any memories from childhood?
Seeing Peonies for the first time at our family ranch in Wyoming. They are the quintessential blossom.
- Website: www.thefloriculture.com
- Phone: 602-332-8532
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/theflori.culture/
Charity Maurer and Macey Sierka