Today we’d like to introduce you to Miles Barth and Kayla Galloway.
Hi Miles and Kayla, please kick things off for us with an introduction to yourself and your story.
We were both working fairly demanding jobs in the IT Consulting industry and struggling to balance eating healthy with the demand and on-the-go nature of our work.
It’s nearly impossible to find a ready-to-eat snack that doesn’t force you to compromise between added sugars, harmful chemicals, excess calories, and most importantly, taste! Working long hours, we’d get burnt out at the end of the day and starving by the time we got home, with no fuel for a workout in between. We searched for food that we could eat daily that actually benefits our health.
It all started with an online search for “healthy snack to keep you full”. From there, we found Tiger Nuts. We were shocked to have never heard of them! If you haven’t either, they are a small, nut-like tuber with cinnamon, nutty flavor.
They’re incredibly nutrient-dense, packed with vitamins and minerals without the added sugar and calories. Best of all, they are vegetables. We knew we had found something with this unique superfood, we just had to find a way to bring them to market.
Coincidentally, the pandemic came around the same time as this discovery, so we had some time on our hands to experiment. After over a year of research, recipe changes, and LOTS of taste tests, we launched our first product, TigerPuffs, a few months ago and recently added three new flavors.
TigerPuffs have become an important part of our daily routine and we feel much better because of it. We wanted to share those benefits with the world and educate people that eating healthy can be easy.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There have definitely been some bumps in the road and unforeseen challenges. Our biggest challenge initially was preservation. We are committed to using only all-natural ingredients, but understand the importance of having a shelf-stable snack that you can grab and go without worrying about spoilage, especially in the AZ heat.
It took us nearly a year to perfect the recipe and process before we ever went to market. Neither of us has a background in Culinary or Food Science, so we partnered with the University of Arizona for testing and process improvement. After nearly a year of testing and recipe changes, our products are shelf-stable and available for sale!
Another major challenge has been education. The majority of people have not heard of Tiger Nuts, and obviously, the name is already misleading. We not only have to educate our customers on “why TigerPuffs”, but what Tiger Nuts are, and the benefits as a whole.
With such a unique product, it has been very important for us to give out samples and spread the word whenever possible. We’re the type of people who would never turn down a free sample, so we have been shocked at the number of people who do not want to try something that they have never heard of. I think the pandemic has changed how people view new interactions and folks are more hesitant to try something that was made by someone else.
The lack of similar products in the market is both a blessing and a curse. Going back to the education piece, it is difficult to explain a product when there’s truly nothing else like it on the market. We have zero direct competition, but that also means no one is going to stumble across our product in a search for something similar.
The good news is that we are seeing more and more products containing tiger nuts every day: Tigernut flours, baking mixes, protein bars, etc. As tiger nuts become more prevalent in the market, we anticipate more traffic and eventually more competition. This is a challenge we are looking forward to.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Primal Provisions is a healthy lifestyle brand. Our goal is to make it easier for people to live a healthy, balanced, holistic life, and for us that all starts with food. Your gut is the foundation for your health; including your mood, immunity, weight management, and overall wellbeing.
It’s nearly impossible to find ready-to-eat snacks that don’t force you to compromise between added sugars, harmful chemicals, excess calories, and most importantly, taste! We pride ourselves on using all-natural, wholesome ingredients without any harmful additives.
We originally only had one product, TigerPuffs, but we knew that with our passion for health, cooking, and experimenting with new recipes, we were bound to expand our product line. We’re excited to announce that we launched TigerNut Granola and TigerNut Trail Mix last week!
We realize some people need to dip their toes when trying new foods. TigerNut Granola combines mom’s classic granola recipe (without the sugar) with our Maple Cinnamon TigerPuffs for the perfect bowl.
TigerNut Trail Mix combines all your favorite nuts and seeds with our Smokey BBQ TigerPuffs for the perfect sweet & salty crunch. We are excited to be able to offer healthier, lower sugar alternatives to some of our all-time favorite snacks.
Our products are currently only available through our online store, however, we are discussing potential partnerships with a few local stores and occasionally attend pop-up events. You can find us next at the Rock n’ Roll Marathon in San Diego!
What do you like best about our city? What do you like least?
We moved to Phoenix a little under a year ago and absolutely love it! The weather is incredible – after growing up in the Midwest we would take heat over cold any day.
There is so much to do here, from hiking and paddle boarding to enjoying the downtown nightlife, we have enjoyed exploring all that Phoenix and the surrounding areas have to offer. Phoenix has such a unique community – from the terrain to the people – and we look forward to becoming more involved.
The only downside – is I have never in my life seen so many reckless drivers – and that is coming from someone that has lived in both DC and Chicago!
- Website: www.primal-provisions.com
- Instagram: www.instagram.com/primal_provisions
- Facebook: www.facebook.com/PrimalProvisionsLLC