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Meet Melissa DiGianfilippo and Alexis Krisay of Serendipit Consulting in Central Phoenix

Today we’d like to introduce you to Melissa DiGianfilippo and Alexis Krisay.

Thanks for sharing your story with us Melissa and Alexis. So, let’s start at the beginning and we can move on from there.
In 2008, the stock market crashed and suddenly, America was in the midst of The Great Recession. Sure, it was a crazy time to launch a new business, but we shared a vision on how to do the agency thing different. Better. We had worked for large agencies in the past, so we knew instinctively that there was a way to make clients and employees happier.

Serendipit has earned a positive reputation for identifying and developing the best strategies for our clients; doing it all in an innovative manner that’s also cost-effective. Our creative enthusiasm, outside-the-box solutions, and quantifiable results continue to exceed our clients’ expectations.

Today, Serendipit stands out from other agencies because we never take a cookie-cutter approach to clients or their work. Of course, we’ve developed basic efficiencies and processes, but our mission is to view every client with a fresh perspective and bring only the best new ideas to the table.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has certainly not been an easy road, but it’s been an adventure! We have lots of great stories about the bumps, the learning experiences, here’s one good one for you: Just under two years into the business, we had the opportunity to work with a major food distribution company. Our mission was to drive nationwide brand awareness for its refrigerated salsa brand, sold exclusively in Walmart stores across the country. Looking back, it’s hilarious to even type that, but at the time we were a bit green, wide-eyed and ready to try something new. Oh, and the budget! They were giving us a whopping $100,000 for three months! At that time, that was around a quarter of our annual revenue, so in taking on this client, we believed we were on top of the world.

Do you know how hard it is to market a refrigerated salsa brand sold exclusively in Walmart stores? We bit off way more than we could chew, including producing a YouTube e-mercial series that starred a Chili Pepper and told the story of his escape from the salsa factory. We hired street teams across the country to go to select markets to hand out coupons and do taste tests at major events and in Walmart parking lots. We paid mommy bloggers to enter into salsa recipe challenges and taste test competitions. We hosted a nationwide jingle contest. We WORE CHILI PEPPER COSTUMES to make video recaps of all of our work for our client, weekly. The reasoning? The client was over-the-top INSANE and made it a habit to call us and scream at us over the phone at least three times a week. To add insult to injury, we made our entire office, family and neighbors live off of chips and salsa for the entire three months. So that $100,000 turned into around $10 of profit. MAJOR LESSON LEARNED.

Looking back now, it’s beyond comical. But it was a valuable lesson. We learned the critical importance of appropriately pricing our work, and the realities of accurately budgeting for the hard costs entailed in executing a project. As a bonus, we also learned how to read a client upfront to determine whether or not they would be a fit for our brand and core values.

Tell us about your business.
Serendipit Consulting is a full-service marketing and communications agency driven by a team of individuals who are fearless in creativity and have one thing in mind: results. With a fresh, ‘big ideas’ approach to traditional and digital marketing, public relations, advertising, branding, web design and development, and event planning, Serendipit has a knack for success in the student housing, residential and commercial real estate, franchising, hospitality, consumer and lifestyle, and health and wellness industries.

Some of our most notable clients include Orangetheory Fitness, Drybar, FastMed Urgent Care, Veyo, Modern Acupuncture, Roadmaster Group, Gilbane Building Company, Donley Service Center, Marriott International, Pit Boss Grills and CleverMade, among others.

Combining the personal touch and accountability of a boutique agency with the vision and capabilities of a national firm, Serendipit delivers bottom-line driven campaigns that align brands with the right audiences and leave clients reveling in their own fortunate stroke of serendipity.

We are most proud of both the culture we have built that is alive and well in the agency every single day, as well as the KPI-driven results we deliver for our clients.

So, what’s next? Any big plans?
After 11 years, we have officially purchased our own office and we are so proud of that milestone. We are currently moving into our very own 7,000 square foot building located at 4th Ave & Osborn in Phoenix. This office is our dream come true, featuring a full workout studio with Peloton bikes, a treadmill, free weights and lots of room for yoga and meditation. It also has two full kitchens, an amazing game room with shuffleboard, ping pong, pool table and foosball, plus tons of private breakout rooms. You’ll have to stop by and visit us to see it for yourself!

We are also excited about the continued expansion of our services and our team. We are always searching for what’s new in the world of marketing, whether it be influencers, digital marketing, PR stunts or other things….we think big and are constantly evolving our tactics. Needless to say, we are pumped about the future of our agency.

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