Today we’d like to introduce you to Melanie Herschorn.
A small business owner for six years, Melanie has extensive knowledge about the process of starting a business from scratch, creating the best digital marketing content for your niche and effective writing to attract your ideal customer. Melanie, whose award-winning maternity designs are sold on Nordstrom.com and at other retailers nationwide, has also worked as a print, radio and TV journalist and a PR specialist. She lives in Phoenix, AZ with her husband, two kids, and Cavalier King Charles, Marty McDog.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The biggest challenge I face is balancing work life and being a mom. When I’m with my children, I want to be 100% present. But if I get an email and there’s a fire I need to put out, I can’t ignore it to play hide and seek! I try not to be on my phone in the evenings when I’m with them, but it’s definitely a work in progress.
So, as you know, we’re impressed with VIP Business Connection – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
I’m a business consultant who specializes in helping small business owners grow their businesses through email marketing, digital marketing, Facebook advertising, as well as content creation and curation. My goal is to teach business owners the strategies so they can be in control of their brand’s story.
As a service provider, I’m most proud of the village I’ve set up around myself. I love connecting people and seeing how those connections foster growth for their businesses and mine.
What sets me apart from others is my diverse background. When I begin working with someone, I’m able to draw from my experiences as a journalist, PR, and entrepreneur. I’m able to come at a project from multiple perspectives to ensure success!
Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood was being cast as Mary Poppins in a camp production. I got to sing, dance and perform in the lead role. It was so exciting!
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Lindsay Jenks Photography (two green jacket photos), Novi Brown (two people with pink background), Michelle Svoboda (gray shirt and fluffy pillow)