Today we’d like to introduce you to Matthew and Rebecca Fritz.
Founded in 2008, with nothing more than an ambitious vision; owners Matt & Rebecca abandoned their 9-5 gigs and began their legendary journey of creating a community gathering space that focused on creative wellness and wild local culture. With a fearless mentality they set out to deliver an experience unlike anything anyone had seen before in the health and wellness.
Sutra is a sleek boutique-style studio that elevates your experience by fusing lifestyle, community, wellness, and culture into each of our uniquely crafted locations. They inspire health, interaction, and memorable engagement to assist you in raising your vibration.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would consider the largest challenge we face as a lifestyle brand is maintaining a constant educational message on the importance of investing in yourself regarding health and wellness. Every individual recognizes the significance and value of health and happiness, but boutique service providers are often confused as a luxury, or accessory, as opposed to a necessity in self-care. As we continue to strive for excellence and distinctiveness to maintain a level of preferred choice as we are often presented with creative and risky approaches that best represent our brand. We continue to push the envelope of accessibility to ensure our services, our message, and the gift of a Sutra lifestyle remains an obtainable goal for anyone who seeks it.
Sutra Studios – what should we know? What do you guys do best? What sets you apart from the competition?
Sutra Studios is Phoenix’s original creative collaborative, locally owned, family operated, neighborhood studio with an insatiable desire to provide a secure, lively, ego-free environment with a goal of remembering to have fun, live loud, and celebrate life. Sutra Studios is a lifestyle focused, relationship driven organization that provides health services; such as group fitness classes, meditation classes, and spa services; in addition to local artisan retail, free community events, yoga teacher training, and several training and awareness workshops. With each individual program we pride ourselves on delivering it to market with a unique and cutting-edge approach. Our goal is to create experiences for each and every client that highlights the importance that a healthy lifestyle can be fun and exciting. We service a diverse portion of the community with clients ranging from toddlers to elderly, every body type, and from various economic status. The creative programing of our brand is a union of health and fitness, art and creativity, and a culture of large scale diversified community members.
Sutra is an industry leader on the forefront of change. A ‘no ego’ approach to an industry commonly associated with stereotypes, elitism, and celebrity, puts our company in a position of breaking the mold and offering uniquely creative, highly impactful, and meaningful relationships to a larger demographic of our community when compared to similar business models. We pride ourselves in creating an innovative approach to present our services in a way that is uniquely Sutra. As a lifestyle brand, we are distinguished by our levels of service and relationships fused with a commercial environment that delivers the highest levels of consistent standards.
What moment in your career do you look back most fondly on?
Our special achievement personally we feel is our individual story. One of perseverance, fearlessness, a conscious choice to change our family dynamic, and a strong desire to be of service to our community. Sutra is family owned and grounded in the principles of true entrepreneurship.
As a company our joy comes from simply watching people dramatically changes their lives by utilizing your services.
- Address: Sutra Studios Midtown
2317 N. 7th St / Phoenix 85006Sutra Studios Roosevelt
1029 N. 1st St / Phoenix 85004
Sutra Studios Heritage
350 N. Gilbert Rd / Gilbert 85344
- Website: https://www.sutrastudios.com/
- Instagram: https://www.instagram.com/sutrastudiosaz/
- Twitter: https://twitter.com/sutrastudios