Today we’d like to introduce you to Mark “Kid” Corona.
Mark “Kid”, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m the Whitest Mexican you’ll ever meet; I guarantee it or your money back. I’m a friendly, outgoing, and sometimes short-tempered dude. On average, though, one of the coolest people you will come across.
I started my radio career when I was 14 years old in Nogales, AZ. I was running the Casey Kasem show. Back then, you had to “babysit” before being let loose on the air. After graduating high school, I worked up and down the West Coast and eventually landed my dream job as a morning show host in Los Angeles. Then, I got fired! Oh, well, shit happens. Recently, after 22 years, I quit radio to host this awesome, and sometimes funny podcast called “The Mark Corona Podcast” If you’re not amused, inspired, entertained, or educated by my show, then I haven’t done my job. Feel free to call me out.
In 1996, I discovered a talented guy by the name of MC Magic. Within that year, he ended up with a record contract and formed an R&B group called “Nasty Boy Klick.” I was featured as myself (Kid Corona) on their hit song “AZ Side.”
In 2008, we tricked the hell out of our Los Angeles listeners. We pulled off the craziest April Fool’s Prank! We made National news with “Tattoo Your Toddler”. Listen to the podcast.
Has it been a smooth road?
Not at all. I’ve been fired, I’ve quit, been rich, been broke. One moment (the lucky few; me!) you live like a king, the next moment you’re living out of your vehicle. It’s a rough ride. Only the thick-skinned will triumph.
So let’s switch gears a bit and go into the Kid Corona Productions, Inc story. Tell us more about the business.
I host a podcast called “The Mark Corona Podcast“. It’s a show all about, well, YOU! I’m currently in production interviewing people from all walks of life with great stories. You’ll hear everything from funny, crazy, and inspirational stories to those who have struggled and overcome life’s greatest roadblocks. Learn, laugh, and be inspired.
In my industry, it’s about personality. Being Bilingual, fully Mexican and looking White…I believe sets me apart, lol.
How do you think the industry will change over the next decade?
In terms of radio, it’s the unknown. But as far as podcasting goes; I see a huge outcome. Having control of your destiny and your finances beats out having someone else in charge of what happens to you next. More and more people are shifting from traditional radio to outlets like podcasting, pandora, Spotify, and satellite.