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Meet Lorissa Kyle of HEYLO in Goodyear

Today we’d like to introduce you to Lorissa Kyle.

Lorissa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My mother could tell you I have had a creative spirit Anything that would allow me to be creative, I loved it. From childhood modeling, pageants, local parades, dance class, etc., winning wasn’t really on my mind, it was the fun, and excitement of creating something from start to finish. You can say I created a lot in life, some of it many would say a tad bit early. I was pregnant at 16, graduated a year early from high school, married at 20 and divorced at 27. However, I fell in with makeup earlier on but when I attended cosmetology school in 2011, I found my passion. Now as a single mother of two, I want to show them that’s it never too early or too late to fulfill your dreams.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
If your dreams or goals have a smooth road paved, are they big enough? Anyone who has owned a business small or big can attest that struggles make the accomplishments even greater. Maybe not so much at the time of struggle but after everything, it’s all said and done, it’s like “wow! I did that!”. I will have many ventures within the HeyLo brand, but in the cosmetics part of the business, I am in the “struggle phase”. I had been working with a company for over a year to perfect products, collections, release, etc and within the last month, I hit a speed bump that made me question it all. Can I do this? Are all the stress and sleepless nights worth it? Will my audience enjoy it as I enjoy it? Would someone even buy it? You know, just all the questions you ask yourself. Funny thing is, I still don’t know all the answers. For some questions, I may never know the answer or the answer may not be what I want to hear. The obstacles and challenges I face to create the company I’ve been dreaming of will come in all shapes and sizes but what I am learning the most, is the right no is better than the wrong yes.

Please tell us about your art.
Makeup is like art to me, each face is a blank beautiful canvas on its own but I get the opportunity to showcase certain attributes that can bring joy, confidence, love and acceptance when finished. There is honestly nothing more rewarding than doing makeup on someone and the words that come out after are “Omg! It looks so good!” and not because they did or didn’t know how they looked before. But because I was able to highlight features that they may not have seen previously. (no pun intended). I believe that’s where my idea of cosmetics came into play. With the majority of my clients being brides and I take pride (humbly) in the fact that they trust me enough to include me in one of the most important days of their life. So creating these amazing looks with products that were hand-picked and created with them in mind, just seemed super fitting. Of course, when I pitched the idea to my mom, who will always be my number one fan, she was looked “Well? What are you waiting for?”. I fell in love with the process and soon, HeyLo Cosmetics will be launching in Phoenix.

If you had to go back in time and start over, would you have done anything differently?
I think I would have embraced my curious mind. Anyone who knows me, knows I ask a million and one questions. The artist and even person I am now, I am in a confident space to just ask. Anything I want to know, whether its products other artists use, cameras photographers use or how they find inspiration, businesses I collaborate with on how they got started or even my close friends when it comes to my brand. My younger self was always curious but afraid of sounding immature or nosy when in actuality I was just intrigued. Especially within my time in cosmetology school, I wish I had dug a little deeper with my instructors regarding the industry. I think it would have prepared me a little more on the pros and cons of it all.

Contact Info:

  • Website:
  • Email:
  • Instagram: @heylocompany
  • Twitter: @oohheylo

Image Credit:
(dunes) Ari Jones
(blue roof top) Gina Baker
(black dress) Donivan Parra
(pink coffee shop) Brandi Howell
(red family pictures) Kenzie Koos
(balloon) Jana Melinda

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