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Meet Lisa Reinhardt of Wei of Chocolate in Central Phoenix

Today we’d like to introduce you to Lisa Reinhardt.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I was 24, I went to Asia to study meditation. Eleven years later when I returned to the US, I could see that people were searching for the same things I had observed living among some of the greatest meditation masters of the 20th century – peace, happiness and wisdom. When I brought up the idea of meditation, however, the reaction was always No. “I’m too busy – I’m not good at it – I don’t know how to do it.”

We clearly needed a way (or some might say, a Wei) that fit with our busy, modern world. Then one day I realized – when we let chocolate melt in our mouths rather than chew it, we do exactly what we’re told to do when learning meditation, except that we do it better – Wei better! We rest fully, lovingly in the present moment. And when asked to eat chocolate, nobody says, “I’m too busy, I’m not good at it, I don’t know how to do it”!

That’s when I knew that chocolate could be a path to greater peace – there were just a couple of things holding me back…

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I had no formal training in chocolate-making; just the desire to create something transformative that people would love.

Right around the time I was thinking about launching the company, the studies started coming out about the health benefits of chocolate. I was curious, as it was important to me not to do something that would be detrimental to people’s health. I dove into the studies, and began to connect the dots.

In the last decade many studies have been done, but researchers tend to look at only one aspect at a time. What I discovered was that in order to achieve the most health benefits, these conditions must be met:

• Dairy-free chocolate. “Dark chocolate” is not good enough. Most grocery store dark chocolate has several kinds of milk in it, and that blocks the absorption of the antioxidants.

• Organic. Conventional cocoa is a heavily sprayed crop – with both banned and permitted pesticides & herbicides. Even those permitted for use on cocoa are linked to ADHD and headaches, as well as being carcinogenic, endocrine disrupters and neurotoxins.

• Non GMO. Unless the chocolate is made with cane sugar or organic sugar, we have to assume it’s made with genetically modified beet sugar. Since no meaningful 3rd party testing has been done on the safety of GMO sugar, it is best avoided.

• No soy lecithin, as it would be made from GMO soy unless otherwise stated.

We also choose to infuse a special ingredient into the chocolate, to assist in bringing us back to our best – vibrational essences of flowers, or flower remedies.

Flower remedies are the next level in the quest for health and balance. Like essential oils, each is associated with a healing property like peace, relaxation or joy; but unlike oils, they work on the acupuncture meridians without scent or flavor. Infusing them into chocolate is revolutionary – they don’t change the flavor, but give the chocolate a special quality that body and mind instantly appreciate. We’ve found that without fail, people are drawn to what they need the most, and when told the qualities of that flower, people are amazed at how right on they are. We get the flower essences from another local Phoenix company, LotusWei that was started by my dear friend, Katie Hess.

Taking all that I had learned through this research, Wei of Chocolate was created to be organic, dairy-free (vegan), soy-free, gluten-free, no GMOs, Paleo-friendly and Rainforest Alliance-certified.

Now, years later, science is clear on the health benefits of both chocolate and meditation, which makes Wei of Chocolate the perfect combination to help people attain the benefits of physical, mental, emotional and spiritual health through daily chocolate.

Please tell us about Wei of Chocolate.
Wei of Chocolate was created to bridge the gap in the modern world that exists between the peace and wellness we all want to experience, and the demands of our daily lives. We believe that you deserve a luscious, 2 minute break where you can revel guilt-free in the deliciousness of the present moment; where you can nurture yourself, care for yourself and recalibrate, so that you can return body & mind to balance and be at your best.

This chocolate is so special to me because I see it as a permission slip for us to take meaningful breaks in our day that support wellness of body, mind and spirit. Many of us have the intention of coming from a place of love and clarity, of advancing a bigger vision for the world. Yet, I know for myself that it’s easy to get distracted, derailed or overwhelmed; everyone I know is working too hard, and thinking too much.

By using the chocolate as a trigger to put it all on pause for 2 minutes, we are able to rebalance body & mind and enjoy the deliciousness of the present moment. Taking meaningful breaks honors the natural rhythms of our bodies, allows us to access our insight more regularly and assists us in coming from that place of wisdom and vision that is so needed in the world right now.

Do you look back particularly fondly on any memories from childhood?
One of my favorite memories is the feeling of being on the swing set. I grew up in rural New York State, and my dad made the swing set for us himself out of old pipes and tractor tires. We used to swing so high! I love that delicious feeling of weightlessness between the upswing and the down swing … it reminds me of the peace I feel in meditation, between the in-breath and the out-breath. There’s that same kind of gap of peace, of weightlessness, when you really feel into the breath, or slow yourself down to the speed of melting chocolate in your mouth.


  • All the Wei 9-flavor Dark Chocolate Assortment – 30pc box – $32
  • Himalayan Pink Salt Organic Dark Chocolate Wei Inspired – 30pc box – $32
  • Wei Relaxed Creamy 68% cacao Vegan Dark Chocolate – 30pc box – $32

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