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Meet Lauren Iwen

Today we’d like to introduce you to Lauren Iwen.

Thanks for sharing your story with us Lauren. So, let’s start at the beginning and we can move on from there.
My interest in photography sparked when I started having babies. Of course, I wanted to document every moment of their lives, but my phone camera was not enough. My first DSLR came in the mail the day my daughter (second baby) was born. My brother-in-law brought it to the hospital and delivered it to me in my postpartum room. Every photo I took of my new babe that day came out blurry, underexposed, and completely unsalvageable.

The next couple of years, I spent countless hours learning the ins and outs of my Nikon. I practiced on anyone willing to get in front of my camera. I invested in online courses and in-person workshops. I lost sleep, staying up late studying and waking up early with my little ones. I celebrated successes when a new skill finally stuck and showed promise in my work. I thought about quitting time and time again when I’d come back from a less than perfect session feeling totally defeated. Through all of the ups and downs, I pushed on and kept challenging myself to get better.

After my third baby was born, I took a three-month maternity leave from my business. I took this time to hone in my skills, really nail down my photography style, and completely rebrand. When I came back from leave, I finally felt the confidence that I’d been striving for and working towards.

2019 has been my most exciting year so far for my business. I have absolutely loved being able to document so many new babies from belly to first birthdays. I can’t wait to see what 2020 holds!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has definitely not been smooth sailing. I’m sure a lot of creatives can relate when I say that being in this industry is like riding a rollercoaster. One day I’m on cloud nine after an amazing session; the next day, I’m feeling down about delivering a gallery to a client who didn’t send me any feedback (Did she love the photos?? Did she hate them?! My artist’s heart needs to know!)

Confidence in my own work has been my biggest challenge and that’s something that I’ll probably always struggle with. I’m a perfectionist (enneagram 1) so I’m always picking myself apart and finding the flaws. It’s great because it challenges me to work harder, but it’s also tough to deal with emotionally.

I’m blessed to have huge supporters (my husband, sister, and closest friends, to name a few) that pick me up when I’m down and encourage me to keep getting after it!

Alright – so let’s talk business. Tell us about Lauren Iwen Photography – what should we know?
I document motherhood. The first chapters are my favorite: pregnancy, the first 48 hours after birth, and the newborn phase when baby is still small enough to curl up into mom and dad’s hands. I’m known for my minimalist style. The absence of props and bright colors helps to keep the focus on my subjects and ensures that these images will be timeless.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My husband has played a big role in my success. He knows that this business is a creative outlet for me and he has supported me through all of the highs and lows. He knows that when I spend time away from our family to pursue my art, I come back re-energized and refreshed.

Contact Info:

                                                Image Credit:
Personal photo shot by Evan George of Blue Jay Media, edited by Lauren Iwen of Lauren Iwen Photography

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