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Meet Laura Michael of A Worthy Brand in Avondale/Glendale

Today we’d like to introduce you to Laura Michael.

Laura, please share your story with us. How did you get to where you are today?
I grew up creating businesses. I sold lemonade with the most classic little stand you could imagine, I sold homemade popsicles door to door in the summer. I started a babysitting club(like the movie). It seemed like I was a natural leader and started so many different clubs like the spy club, car wash club, friendship clubs, etc.

My grandparents were business owners, my father and uncle were business owners, my mother and aunt were business owners, so it’s in my blood. The creative side is from my grandfather on my mom’s side. He too had a business, but he also is an amazing artist.

I always loved fashion and would devour fashion magazines as a teen and young adult. I dreamed of designing my own line of clothing, accessories, and jewelry. I always kept that dream inside me and never mentioned it to anyone because I felt like people would think I just had my head in the clouds.

To me, fashion is art. It’s a form of self-expression. It has the ability to transform anyone. Just by throwing on a statement necklace and some lipstick, a woman can instantly have a boost in self-esteem. I feel like jewelry is my armor while I battle through life.

My 20’s were very difficult and I went through so much pain. I didn’t know who I was or what I was supposed to be doing on this earth. Then a few years ago, I lost the most important person in my life, due to an accident which left him unable to walk, take care of himself or remember anything. During this, I went through some trauma that left me deeply depressed. I had flashbacks and episodes of PTSD. I wasn’t up to leaving the house and could barely function at all.

Then it just hit me one day that I could do anything if I just have the courage to try. There was this fire inside me, sparking my passion and creativity and it seemed like it came out of nowhere. The truth is, that fire inside me is from an intense desire to honor my father and do things that would make him proud if he were to understand and see me today.

I started researching and I taught myself how to make jewelry. I went through a year of research and planning and it distracted me from the pain I had felt. At the end of the year, I realized I had found my passion and my purpose in life. I felt like a new person and I just kept going. I also enrolled in several business courses online.

I created A Worthy Brand with the mission to highlight a woman’s worthwhile empowering her to feel seen and be heard. This mission is important to me because I never felt seen or heard and lacked self-worth pretty much my entire life. I don’t want anyone to ever feel like I’ve felt, and if they do, I want them to know I understand. I want them to find their self-worth and start living life as a valuable human being.

Has it been a smooth road?
It hasn’t exactly been a smooth road. I didn’t have any investors, business loans or savings to start this business. I did this on a budget of $800 a month. If you want something bad enough, you’ll find a way. I found my way in spite of any working capital.

I know who the A Worthy Brand woman is, I know what she stands for and believes in. Finding my dream customers have been a little difficult. Jewelry is a saturated market. There are so many amazing designers out there. I’m still finding my place in this industry and searching for my tribe of worthy women.

It’s been hard for me to open up and be the face of this brand. Doing this interview is definitely a step in the right direction. I hope to do more things in front of the camera so people can get to know me. Social media isn’t something that comes easy to me. I feel like I come across as “too nice” and people don’t trust “too nice.” I just want people to feel good and whether it seems like it or not, that’s me being authentic.

Also, finding reliable suppliers for gemstones who are also ethical and trustworthy have been somewhat of a challenge. I have a great supplier now but in the beginning, it took a lot of time and research.

So, as you know, we’re impressed with A Worthy Brand – tell our readers more, for example what you’re most proud of and what sets you apart from others.
When I launched A Worthy Brand, my intention was to offer jewelry that gave women voices – little talismans that meant something significant; precious amulets made to empower.

I wanted each piece to remind a woman why she’s worthy, to celebrate her “work in progress”. My jewelry makes you look better, feel better, and gives you a sense of interconnectedness.

When you wear A Worthy Brand you share a kinship with the sisterhood – women like you who felt like they didn’t have a voice at times but are on the path to a life less ordinary.

What’s more, you’ll receive extra karmic and feel-good points with every piece you buy. A Worthy Brand helps empower females in need by donating 10% of all profits to chosen charities.

Please remember, you always have a voice, even if you haven’t found it yet. Sometimes, the greatest challenges and difficulties in life is wisdom disguised – it’s a gift.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love how everyone is so nice. I also love that there seems to be a lot of support for small business owners. There are so many markets and events this city has to offer. I absolutely adore downtown Gilbert. There are so many boutiques and gift shops that feature the work of local handcrafted designers and that makes this town special. I hope to one day have my collection in several boutiques around the city. The way brick and mortar shops here take such pride and care in curating the best products for their customers is something I admire. I highly recommend getting out and exploring them.

I don’t love the heat in the summer. I still haven’t gotten used to it. However, I’ll take a few months of scorching heat for nine months of perfection any day. Plus, my dog is in heaven getting to sunbathe every day.

Pricing:

  • The Kate – Statement Earrings $75
  • The Megan – Statement Necklace $150
  • The Renae – Solitaire Gemstone Necklace $60
  • The Marie – Statement Bracelet $75
  • The Helen – Gemstone Hairpin $25

Contact Info:


Image Credit:

Photo Credit: Victoria Margarita; Models: Iris at @iris_portfolio & Victoria Margarita at @vikmargarita

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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