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Meet Kurt Cretors of Optimized Business Transitions in Shea Blvd

Today we’d like to introduce you to Kurt Cretors.

Kurt, can you briefly walk us through your story – how you started and how you got to where you are today.
We have been in the Financial Planning and Investment Advisory business for nearly 20 years. As “Fee-Only” advisors our focus from day 1 was to help our clients achieve their specific financial goals. Early on we recognized the importance of the human element involved with living through transitions in life and realizing the changes that come with those transitions. Routinely we as the financial strategic partners have to assist our business owner clients with visualizing what their life will look like after they have transitioned from their company. We need to map the experiences and goals they will realize with the financial rewards they will reap and assist them in bridging any gaps that may exist.

When our business owner clients state they want to sell their business for X dollars on this specific future date we know the likelihood of that happening is very slim. But with the proper planning and execution of an appropriate transition plan, we are able to influence the outcome and “optimize” the business transition.

Has it been a smooth road?
We have been very fortunate to work with some amazing clients and often find ourselves experiencing the transition side by side with our client. So no it is never easy nor is it smooth. Business owners and high-level executives are extremely bright and results-driven individuals. And each and every individual will have unique goals and requirements. Remaining nimble and having insights for owners as owners have helped us be successful. Accessibility and trustworthiness are key characteristics we possess and strive to achieve for all our clients. And knowing the best resources to assemble for a given company need has proven over time to be a real asset. Beyond that, the only real challenge we have encountered is market timing. Being forced to sell a business before it is ready for a transition will certainly not result in the highest or best outcome for the owner. Likewise, having a business properly positioned in a marketplace where negative macroeconomic conditions might exist outside of one’s control may also lead to undesirable results.

So let’s switch gears a bit and go into the Optimized Business Transitions, a subsidiary of SC Financial Services story. Tell us more about the business.
My wife and business partner Sharlee and I pride ourselves on serving our client’s strategic financial needs. From business transition consulting to financial planning and investment management, the needs of our clients are the reason we are in business today. And no one day is ever the same. This week we are helping the partners in a large medical practice which is being acquired sort through the changes they will be experiencing, and it is not just the financial rewards. The “Newco” will come with new policies and procedures and benefits and our clients turn to us to help them make informed decisions about how these changes will be impacting them personally today and in the future in terms of their financial plan. We have helped a high-level executive visualize what retirement will look like and to have confidence he can officially retire and that his family will remain financially secure while he enjoys the fruits of his labor. We are assisting a local dentist who is leading his new practice to new heights through a focused implementation of his leadership training. This includes transitioning from his old location to a new location that offers scalability and greater exposure.

So what do we do? What are we known for?
We help our clients set and visualize their goals and then we assist them in implementing strategies that ultimately contribute to their successful realization of those goals. Every one of us goes through transitions in life. Helping our clients get through them successfully is an incredibly rewarding way to make a living and we are very proud to have contributed in a positive way to many of our client’s successful transitions.

How do you think the industry will change over the next decade?
There are many books and articles written about the development of exit planning consulting. Much of this is driven by the demographic wave of baby boomers coming of age and retiring. In the next 20 years, there will be more private business owners facing the need to transition from their companies that have ever occurred in our country’s history. The baby boomer “wave” is coming…it is estimated that more than 7 million private business owners will need to exit from their company in the next 10 – 15 years. We look forward to helping a few of those make their exit a successful one.

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1 Comment

  1. Dr. Mark Cole

    December 1, 2017 at 11:11 am

    Very to the point article. I work with several Phd in fiancé and I think they see how great this article is. Congrats M Cole.

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