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Meet Kerry Berman of Sofia Facials + Waxing in Scottsdale

Today we’d like to introduce you to Kerry Berman.

Kerry, can you briefly walk us through your story – how you started and how you got to where you are today.
In my teens and early 20’s, I struggled with terrible acne. The only way that I could get it under control was by getting regular facials and using the professional product. After that, I was hooked. Skincare became my passion. I get so much out of making people feel better about themselves. I started in 2004 and never looked back. I opened Sofia is 2006 in a tiny room in Old Town Scottsdale. That’s where I met the incredible women that later became the amazing friends that I share a salon with now.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s never easy at the beginning. You have to be really creative to build your clientele. It was also challenging to remodel the suite that we’re in now. It was very stressful at the time, but the results were so worth it. The salon is beautiful.

So, as you know, we’re impressed with Sofia Facials + Waxing – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I think first of all I absolutely love what I do. People can see and feel that. Skincare is my passion and because of that I constantly strive to improve and find new treatments. I am obsessed with my Nonsurgical facelift treatment. It uses a microcurrent to lift and tighten the skin while 4 led lights work their magic. I also am in love with the collagen induction therapy or micro needling. I do the treatment with stem cells. It actually tricks your skin into producing its own collagen. I also feel like the level of personal service that my clients get from me sets me apart from big salons.

So, what’s next? Any big plans?
My only plans for the future include constantly learning about new ingredients and treatments to stay on the cutting edge of skincare. I want to improve something about my business and my clients’ experience every day.


  • The Non Surgical Facelift treatment is $165.
  • The Collagen Induction Therapy Treatment with Stem Cells is $350.

Contact Info:

Image Credit:
Lance Eldert Photography

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