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Meet Katie Mercado

Today we’d like to introduce you to Katie Mercado.

Hi Katie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always had an undeniable love for makeup ever since I can remember. The first memory I have is watching my mom put on her red lipstick as she headed out to work and being fascinated with the difference that it made. One day, I took my mom’s lipstick and hid in the bathroom to put it on. Oh my goodness, I saw myself in the mirror and couldn’t stop smiling. I fell in love with how pretty it made me feel!

Fast forward to high school… I got my first eyeshadow palette during my Sophomore year. I was so excited. I convinced my mom to buy me an eyeliner pencil and mascara to go along with it. That was all I wore until starting college and my first official job. THIS was when I really dove into my love for makeup. I started slowly buying new products and really educating myself about the artistry of it all. I started watching Youtube tutorials every night and would follow along as best as I could. I loved doing my makeup at night because if I messed up, it was ok. I was going to bed so I could just wash it off and try again the next day. Day by day, I began feeling more and more comfortable with trying new techniques and wearing my looks out in public. I would get compliments from people asking where I learned how to do my makeup and eventually, my friends started asking me to do theirs. It just took off!

I started doing makeup professionally in 2018. My very close friend Robyn convinced me to push myself out of my comfort zone and introduced me to the makeup scene. She and I assisted at my very first wedding together and I remember being so nervous. I only had a small duffle bag that contained a variety of makeup, a small selection of eyelashes, and a full set of brushes. The client showed me an inspirational photo of the makeup look she wanted and I tried my best to recreate her vision while adding some personal touches. Once the look was finished, I distinctly remember handing her the mirror and my palms were so sweaty. All I kept repeating to myself was “God please, I hope she likes it.” She looked in the mirror, looked over at me, and back into the mirror… she just smiled the biggest smile and said “oh my gosh, I love it. I can’t believe that’s me!” From that moment on, I knew I wanted to make every woman feel as pretty as I did when I first applied my mom’s lipstick. This has been my motivation for the last four years and counting!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We all have to start somewhere, right? I began my journey with a very small kit but was determined to work hard at my Monday-Friday job and save up to offer my clients quality products right off the bat. Makeup kits are definitely an investment! You have to stay on top of cleaning and sanitizing, throwing away expired products, replenishing products… it’s time-consuming and adds up. You also have to be willing to continuously grow and expand your knowledge since the beauty industry is constantly changing. It’s a challenge but I honestly wouldn’t trade it for the world! It’s definitely worth it all to make someone feel stunning!

We’d love to learn more about your work. What are you most proud of?
What I’m most proud of is how I’ve truly pushed myself personally and professionally. I’m always wanting to learn and excel at my craft. There is always room for growth and I make sure to remind myself of that in everything I do. Also, being a makeup artist truly tests your customer service and communication skills. You have to know how to keep the conversation going, how to ask the right questions, how to relate to your clients, and how to make them feel comfortable while sitting in your chair. I’m so grateful for this community and the amazing women that I’ve met and have had the pleasure of glamming. I’ve created some amazing relationships with my clients and some I’ve stayed in contact with years later.

We’d love to hear about how you think about risk taking?
It’s all about your mindset. You have to be able to take risks in order to push yourself and see what you’re truly capable of. Risk-taking is so scary especially if you’re a worrywart like I am. You just have to remind yourself to stay positive and try your absolute best every single day. If you do that, then you have no reason to question yourself. I always tell myself to trust the process and have faith! If you’re a person of faith, let your worries go and see where it takes you. I promise it all works out as it’s meant to be!

Contact Info:


Image Credits
@jacquelineolsonphotography @jerimottaboudoir @gioyphotography @frankelyphotography @lauren.ashley.photo @the.estescreativeboudoir @jessicaolidenphotography @taylorokelleyphotography

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