Today we’d like to introduce you to Kathryn Roberts.
Kathryn, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
When I was in college, I decided very early on, when I was 19, that my career was going to be working in PR for college sports. That’s what I was doing as a student at the University of Arizona, I ultimately saw success by the time I graduated. The job took me to the University of Alabama at Birmingham for a year before I ended up at my first full-time position at Arizona State University. I was there for three years before I decided that while yes, college sports is something I am still passionate about, I wasn’t passionate enough to stay in that career full-time. As a trained statistician, that side of the field is less and less important, as is the digital media and social media side of things, which I am good at, but isn’t my true passion.
I decided that I wanted to take a step back out of college sports, but the question was, “If I don’t do this, what do I do?” My only “professional” training was in this very specific, very unique field. I knew I didn’t want to trade my 24/7 job with all its flexibilities for a traditional 9-5 job that has very little flexibility, but I just didn’t know what else was out there, so I stayed in the job for another nine months.
While at ASU, I also wrote a novel from 2015-2017 and realized that it’s possible that I could actually have a career as an author. It means that I get to do what I love, and also have the flexibility to work on my own terms. Unfortunately, becoming a published author is difficult, and trying to do that while also suffering from a huge and devastating family falling-out led me into that traditional 9-5 job that I never wanted to take, but thought at the time that it was the right and responsible thing to do.
But as I worked at that 9-5 job throughout 2018, I realized that how much I balked at the lack of flexibility. I was inside from before 8 a.m. to after 5 p.m. every single day, in an office with no windows and I had very difficult times taking the PTO I rightfully earned. It goes without saying that people who are in the “Millennial” age range are not respected in their fields, no matter how much relevant experience they have, leaving them to work so much harder for so much less money. I decided that I was not going to stand for that anymore, and that’s how I created Quest for $47.
Originally, Quest for $47 was going to be my chronicle of how I generated $47 a day in passive income, because if I did that every single day for a year, I would not have to pay my rent or my expenses out of my corporate salary. When you break down your money goals into how much you want to earn per day, it actually makes it a lot more achievable than if you think of it in terms of how much more you want to make in a month, or in a year.
Quest for $47 has since evolved from a blog to a business where instead of the focus being on my chronicle of generating passive income, I teach people the actual strategies necessary to generate that passive income for themselves, with a primary focus on high-quality, consistent content.
It all comes down to content, whether it’s how many blog posts you publish each month, how often and what kind of content you publish to Instagram, how and why you must include live video content into your content plan, and how to grow an engaged audience and provide content to them through an email list, which is the base and ultimate lynchpin for a successful business. Without an email list that grows itself, you’re going to have a much more difficult time creating a lasting online business that generates you money when you’re at your 9-5 job, working from home, spending time with your family, or just living your life.
Quest for $47 has seen massive growth since I decided to go full-time in my business, and make serious investments into myself and into my future, and those lessons, the mindset of what you need to have a successful online business, is the second of a two-part platform that I work on with my audience and 1-1 clients. You can have all the how-to knowledge of creating an online business, but if you don’t have the raging success mindset needed, don’t understand the kind of personal and financial investments it takes to really find success, it’s all for naught, therefore I have made it a point to emphasize both in my business.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Entrepreneurship has been far from a smooth road, but any entrepreneur who says that it’s easy is lying to you. When I was trying to build a business around the time my family was falling apart at the seams, it felt like no matter how hard I tried, nothing was working. There was so much negative energy coming from my family and coming from not knowing exactly what I wanted to do and who I wanted to help, that I was spinning my wheels, freelancing for pennies and just not being happy.
It took a long time to get the clarity I needed to realize exactly who I was helping, and more importantly, that it’s not actually about me. Once I realized that my business is about who I can help, rather than about me, things took off.
There are always struggles, even now as my business grows, whether it’s what to offer, how to book calls with potential clients who are actually going to show up to those calls, to learning how to understand the pain points of my audience so I can better serve them, it’s all about pushing through, taking action, and finding the clarity that comes with it.
Please tell us about Quest for $47.
As a content strategist for online business owners, I work with a select group of high-level clients on a 1-1 basis on how to grow and scale their online businesses through consistent continent, email list growth and engagement, and developing monetization strategies that are tailored to where my client is in their business. When they’re just starting out, it’s more of a focus on 1-1 services or group-level programs, because you can charge more while bringing on fewer clients, but with the benefit of those clients representing the ideal audience and finding out exactly what they want, which makes it easier to create future digital products. With other, more advanced businesses, my clients and I focus on creating more Do-It-Yourself or Done-For-You products based on exactly what their audience is looking for. These products are usually lower-priced compared to the 1-1 or group programs, making them more accessible for a larger audience, and it also makes it easier to then grow and scale those offerings, since there are only so many hours in a day and so many 1-1 clients a person can sign on.
What are you striving for, what criteria or markers have you set as indicators of success?
I define my success by being able to live my life on my own terms. Waking up when I want, not having to get dressed for an office environment every day, and being able to run whatever errands I need to run when I need to or to be whenever I’m needed at any given time. It means not being someone else’s employee because through my experience at my 9-5 job, I’ve realized that I am not fit for that kind of world. Success means being able to bring in income passively, whether I’m working or traveling or spending time with friends and family. It means having an audience that grows on auto-pilot, it means making sales even and especially when I am not at my computer, and most importantly, it means celebrating the success and growth of my clients. When my clients are successful, I know that I am doing the right thing and I am on the right path. Nothing makes me more excited than to hop on a call with my clients and find out their wins, and what they want to work on next to keep those wins (big and small) coming.
- 4-Week Online Business Accelerator (1-1 Coaching) – $1100
- 12-Week Consistent Growth Accelerator (1-1 Coaching) – $2500
- 60-Minute Content Audit – $297
- 30-Minute Online Business Vision Evaluation – Free
- Website: https://questfor47.com
- Email: email@example.com
- Instagram: questfor47
- Facebook: https://www.facebook.com/groups/q47consistentcontent/
- Twitter: twitter.com/questfor47
- Other: https://www.pinterest.com/questfor47/