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Meet Karl Murage of Mamasafi in Granville

Today we’d like to introduce you to Karl Murage.

Karl, please share your story with us. How did you get to where you are today?
I am Karl Murage, from Nairobi, Kenya. I came to the Granville immediately after I completed my undergraduate degree. It was during this period, that I wanted to find a sustainable solution that I could replicate and take back to my homeland and country Kenya. This is when I came up with Mamasafi, a freelance cleaning service platform that links households in need of cleaning services, with the nearest local cleaning service providing individual (mostly women) or company.

Kenya being a developing nation with a high population living under a dollar a day, many households cannot afford to have a full-time domestic worker or efficient cleaning machines to handle basic home cleaning tasks, so they opt for these services from freelance cleaning women, locally known as ‘Mama Safi’ (Clean mother in Swahili) who normally walk or sit around estates waiting for daily cleaning jobs which earn them a living.

I came up with a platform where we registered the freelance cleaning service providing women, trained and vetted them and created a system where we link them with a ready market of clients in need of these services. The first pilot program was tested in Kenya in 2017 and was successful. Three years later, I am proud to say we have created more than 500 opportunities that provide a stable income for women from informal settlements.

This saw Mamasafi get nominated for Dubai international awards for best practices in contribution to Sustainable cities and communities.

Has it been a smooth road?
Since the founding of Mamasafi, it hasn’t been a smooth ride. This was a disruptive innovation to the Kenyan market and being a pioneer in offering an on-demand cleaning service platform, Mamasafi met a market that wasn’t ready to adapt it. To add to that, government policies and regulations weren’t in favour of start-ups techs of this dynamic. Over time, we have been able to improvise into the market, the uptake and response have been great.

So, as you know, we’re impressed with Mamasafi – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Mamasafi is a popular Swahili word which means ‘Clean Mother’ and is popularly used to refer to a freelance laundry service providing woman in Kenya. We are a company that connects clients in need of cleaning services with available laundry service providing women in their area through our platform We scout, train and vet women from informal settlements, register them and get them daily cleaning jobs that earn them a living. The company provides an on-demand seamless way to book for a vetted pro cleaning service provider and have them at your location in a couple of minutes.

Let’s touch on your thoughts about our city – what do you like the most and least?
What I like about Granville, Phoenix, from the name itself, this is the city where a young boy from Africa was regenerated and born again just like the mythical bird into a becoming a well-versed businessman. I love the weather, views and mountains surrounding the beautiful city, which reminded me a lot of where I come from, Nairobi, the city under the sun surrounded by mountains in the highlands.

Contact Info:

Image Credit:
Kellin Mwangeka, Karl Murage, Pauline Vike.

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