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Meet Julie Xander of Lifestyle Jules in Scottsdale

Today we’d like to introduce you to Julie Xander.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am a fashion stylist and lifestyle coach. I was born and raised in Arizona but my family roots go back to New York where my grandmother started an all woman’s department store and my grandfather was the largest dress buyer in the city. Fashion is in my blood. In addition, I struggled as a chubby girl who loved dance and baton twirling. Through my journey to become a thin dancer, I fell in love with fitness and wound up making it my degree and career. I still never lost my passion for fashion and discovered that fitness and fashion go hand and hand! When your body looks great, the clothes also look great! This is a blog, where I bring my passion for fashion, fitness, nutrition and makeup together to show you how you too can achieve my lifestyle.

Has it been a smooth road?
Anything worthwhile takes hard work and is never easy. I feel that I have been paving the way in this new social media world. This kind of marketing didn’t really exist so I have had to sell these local businesses on the value of having me introduce their business on Facebook and other social media outlets.

We’d love to hear more about your business.
Lifestyle Jules is all about my lifestyle. Anything that deals with fashion, fitness, wellness and beauty. Or, would be a product I would use or a place I would go. I love quality so for me to say that I like it, I have to feel that it is a good value and works well.

I like to promote quality businesses through my social media outlets by doing live videos. I find that by bringing the consumer inside these business’s and introducing them to the employees and educating people on what their business represents, gives them an opportunity without stepping inside their doors to decide if it is a fit for not. Without going door to door interviewing business’s how would you know if their philosophy is yours or that you click with their staff? I let the consumer be a fly on the wall and find all about the business without ever going there. They may learn about a procedure they now want that didn’t know existed or find out the procedure they did want isn’t as invasive or as expensive. I also, offer a Lifestyle Jules discount at most of my business’s when they mention my name. This becomes a great way for the business to track success and also gives a small incentive to the consumer. A “win win” as they say.

I am most proud that I am helping small business owners get their name out there and drive business to them.

What sets me apart from others is my personality. Like I said earlier, this form of marketing is relatively new. I know that there are other people trying to do what I do but they aren’t me. I am extremely passionate with what I do and that shows up on camera every time! People feel my genuine love and trust for these business’s and the consumer can see that and it makes them feel comfortable to call and schedule their appointments

Is our city a good place to do what you do?
YES and YES! There is a lot of money in this town and there are so many great businesses. How do people find out about them? My demographic is 35-55 years old and equally men and women following. This is a great target market to be sharing your business with.

Contact Info:

Image Credit:
Sobe Stanford of Sobe Stanford Photography and Brett Silva of AZ Media Company

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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