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Meet Joe Atalig of The Love Wave

Today we’d like to introduce you to Joe Atalig.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I definitely believe the adage that “life doesn’t happen TO me, life happens FOR me.”

You see, being stuck in life really sucks. I know, because I suddenly found myself feeling paralyzed in my life when I was in Stage five of kidney failure, lost sight in my left eye, lost my position in a 30+ year career and ended a 25-year marriage. I was stuck and didn’t know how to get out. Then I learned the only way out, was to go within.

I’m not quite sure how to begin to tell my story. After all, it’s not necessarily unique. It’s not ground-breaking, news-worthy content. It’s not an “oh my god, poor dude” type tale. But it is my story. And it’s real.

I decided to face my demons. Stop hiding. Take off the many masks I was wearing. You know, the facade that I had all of my stuff together, and I was keeping up with the Jones’, and posting the highlight reel of my life on social media. All the while, I was miserable, lost and unraveling.

In the midst of enduring life-threatening medical issues, and after being displaced from my corporate job, I knew it was a sign for me to wake up and begin to do work that was meaningful and more aligned with my soul’s desire to serve others. So I invested in myself, hired personal coaches and business coaches and embarked on a new journey.

The result has been a complete 180-degree outlook on the work that I do. And now I realize that all the pain, turmoil and the tough navigation of life’s rollercoaster was all meant for my good, ultimately leading me to the launch of my love platform.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I thought with my corporate background, managing and leading large teams, and spearheading significant projects, that transitioning to being a business owner would be a cinch.

Yeah, well…..I was dead wrong.

When I realized I was a SOLOpreneur, I soon discovered the ‘solo’ part of that title! I began to delve into parts of my business I was a complete novice at, and to this day, continue to grow, learn and expand. It’s just a part of the journey. And I’m loving it.

I realize that growth takes time. And not everyone sees your vision.

But at the end of the day, I invite the challenges, obstacles and failures, knowing without a shadow of a doubt those are all a part of the steps to the realization of my vision.

We’d love to hear more about your work.
I made a decision that in this season of my life, I have two guiding principles: 1) I work for a cause, not for applause, and 2) I live my life to express, not to impress.

As a solopreneur, I wear many different hats in my business. I am a self-proclaimed Love Activist, with my mission to spread the powerful truth that Love is Still the Answer.

Under the umbrella of the Love Wave, I am a speaker, published author, life mentor/coach, I host “The Lens of Love” podcast, and I host personal growth events called “Love Wave Live.” I am in the midst of launching a merchandise arm of The Love Wave, selling t-shirts and items that support the mission to teach, impart and demonstrate the undeniable possibilities when we look at life through the lens of love.

As a bridge builder and social justice advocate, I have a fundamental belief that justice is what love looks like in public. The vision of The Love Wave is to shine the light on love, and how it can be a conduit to healthy conversations, the acceptance of our differences while honoring the person that may have different views/beliefs than we do.

My goal is to reach a milestone in the business that would allow me to give 50% of our profit to three causes: that 1) empower and care for the welfare of children, 2) heal the inner child in adults, and 3) care for the welfare of the homeless.

Let’s touch on your thoughts about our city – what do you like the most and least?
I’m originally from San Diego, so I really appreciate how easy it is get around the valley. The grid system helped me to navigate easily throughout the geography, and now I’m spoiled when I visit other cities!

Like all big cities, the Phoenix area is challenged with traffic, so it’s not so much a knock on the city but the fact that so many people migrate here because of the weather, the people, the cost of living, and the opportunities.

Contact Info:

  • Address: website:
    phone: 480-773-2527
    Facebook: @lovejoekatalig and @jointhelovewave
    Instagram: @lovejoe_lensoflove and @love_wave_live
    Twitter: @AtaligJoe
    Lens of Love Podcast: found on all Podcast platforms including iTunes, Spotify, SoundCloud and Stitcher.
    Love Wave Live t-shirts:

Image Credit:
Brian Bautista

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