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Meet Jill Petersen

Today we’d like to introduce you to Jill Petersen.

Jill, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In April 2018, I left my eight-year-long career at lululemon to pursue my purpose & passion: developing people.

Over the last five years, I led and developed several teams and hundreds of people. I always led with the “people first” mentality. Through this lens, I learned how to listen and connect with people on deeper levels. I learned how to ask questions to get the answers. Creating a space for other people’s ideas to be the best ideas over my own. I became obsessed with personal development, which led me to become a yoga instructor. I learned compassion, empathy, mindfulness, holding people accountable (including myself), and how to live a life I love based on the concept of choice. I knew I made my mark at lululemon; creating a legacy all about people. I was ready to explore what was next.

I spent the next few months continuing to challenge my growth getting real comfortable getting uncomfortable. I wrote my business plan on 3 Google Docs, created a website by myself (hello coding), and took meetings with people who inspired me and shared their journey in business. I had feelings of doubt every single day during this process. I questioned myself a thousand times if I was making the right decision. However, I tapped into my mental tool belt and always came back to these women I’d be working with and making an impact in their lives. I knew my ego was holding me back and I would regret not trying.

In October of 2018, hermonia was born. hermonia was founded to help women generate real conversations about unrealistic expectations and self-limiting beliefs. hermonia is inspired by harmony, powered by her. Helping her discover what matters!

I am passionate about empowering the way women show up in their lives by equipping them with tangible tools to conquer their world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Oh my goodness, what does a smooth road even look like? Haha.

As I mentioned before, doubt was and continues to sit on my shoulder every single day. There are days I feel on top of the world and there are moments or times I feel less than. One of my favorite Pinterest quotes is, “The road to success is not straight. There is a curve called failure, a loop called confusion, speed bumps called friends, red lights called enemies, caution lights called family. You will have flat tires called partnerships, but if you have a spare called determination, an engine called perseverance, a driver called will power, you will make it to the place called success!”

The biggest struggle I’ve experienced so far is reminding myself to be a beginner. Approaching every situation with fresh eyes, an open heart, and mind. Being compassionate with myself and finding comfort knowing I’m not an expert at everything. I’ve learned to find people who can help me in areas I’m not great in and use them as the experts. Outsourcing help has been a game changer with my balance, time, and energy. The best part is that most people will do it out of the kindness of their hearts to support me in achieving my vision.

In hindsight, I never appreciated how easy it was working for a corporation because there were teams of people for every aspect of the business. I look at a growing business like a fine bottle of wine. It gets better with age! I often pause and remind myself that every company’s starting point started with hustle, trial and error, grit, and resiliency. I catch myself comparing my beginning to someone else’s middle or end. I find gratitude in it all. Embracing the suck and celebrating the victories. Because truly, my work isn’t about me. It’s about showing up for these women to help them find their inner badass. And there’s nothing sweeter than that.

Alright – so let’s talk business. Tell us about hermonia – what should we know?
I am: A Truth whisper. Goal streaker. Heart exposer. Soul Seeker. Vision creator.

What I do: Empowerment leader and mindful performance coach.

I assist coaches for female athletic teams by facilitating workshops for high school girls to build confidence around reaching a winning mindset. I focus on developing teams through leadership, mindfulness, and yoga. Starting with the individual, then teaching how to engage with their teammates to bring a level of trust, intention, and a game-winning attitude to their sport and in life. I specifically love working with girls because the work I do with them is the skills not taught in school. Knowing I can be a resource and a mentor to them and support for parents is extremely gratifying.

I also offer personal development workshops and one on one coaching for women and moms. I create a framework to meet you exactly where you’re at and help define the gift(s) you offer the world. The process includes celebrating the “aha” moments, embracing fears, and stepping outside your comfort zone. Ultimately, helping align your actions with your values and priorities. My job is to help you create possibility, hold you accountable, and support you on the journey of discovering who you were made to be.

What sets me apart from others is being able to achieve breakthrough results by opening the space for honest communication and self-reflection in a way that’s fun and lighthearted.

How do you define success?
Success is when your ego becomes your teammate.

I’m a big believer in having a practice. For me, it could be a daily intention, an affirmation, or my word of the year. Having an intention allows me to have a focus. Focus helps me look at areas in my life I’m showing up in or silencing through that lens.

Being in practice doesn’t mean being perfect. Similarly, with how I view success. Success doesn’t come in a straight line. It’s like pulling out your string of Christmas lights only to find them tangled up in a huge knot! So, if you have an off day or an off week it’s having the awareness to notice your thoughts and shift your attention back to your intention and attitude. It’s a skill called improvisation – rolling with the punches, not allowing the bad to hold you back. It’s living mindfully so you can be in the moment vs. living in the past or planning too far into the future.

Contact Info:

  • Website:
  • Phone: 719-250-8758
  • Email:
  • Instagram: hermoniaphx
  • Facebook: hermoniaphx

Image Credit:
Bree Cota – @breemariephotography

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.


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