Today we’d like to introduce you to Jeff Luth.
Every artist has a unique story. Can you briefly walk us through yours?
I was born and bred in New Jersey. A keen interest in Science led me to study Astronomy at Case Western Reserve University, but I wasn’t sufficiently nerdy for that crowd. So I switched tracks and eventually graduated from Rutgers University with a degree in International Relations. Since then I’ve enjoyed a 40-year business career in banking and communications that has taken me around the world. I moved to Arizona in 2001 to run Corporate Communications for a global microelectronics company. Later I became an industry liaison for Arizona State University. After retiring from ASU in 2016 I became a Managing Director for an Executive Search firm. So I’m a business guy.
Back east, I was mildly interested in photography, but after moving to Arizona, I fell in love with the magnificent landscapes. I subscribed to Arizona Highways and took a photo course with Peter Ensenberger. In my spare time, I traveled all around the state, trying to emulate the imagery I saw in Arizona Highways. As my knowledge and technique improved, I began to acquire additional perspectives about what I wanted to accomplish with my images. While I still enjoy shooting landscapes, photography has become a more creative outlet.
Like a Werewolf, I was startled to discover an artist trying bursting out of my business skin!
Please tell us about your art.
As a communications professional, I use language to create messages for various audiences. I am, in effect, a storyteller. As a photographer, I also tell stories – using a visual language that’s based on the interplay between composition, subject, and light.
The language of photography works on several levels, and while images can be precise and direct, sometimes they acquire their own voices.
As a photographer / artist, I often try to adopt a fresh perspective… a different point of view. Sometimes, I allow the image to speak: to pose a question, suggest a story, or elicit a response.
For me, an impactful image is one that ENGAGES . . . on whatever level works for the viewer.
For most of my business career, I’ve generally worked in the background, applying my skills to create impact.
It’s pretty much the same in photography. We operate behind the lens. Our goal is to capture a subject, create an image, tell a story and fulfill an artistic vision. We try to do this well, so the image creates an impact with the viewer.
Photography is not my life, but it’s a genuine passion. I think my work is pretty good, and it’s nice to see that people are starting to acquire my images.
What do you think is the biggest challenge facing artists today?
As artists, we need to remember that it’s not about us.
Even when we are given a platform . . . an opportunity to exhibit and perhaps sell our work . . . we are simply a conduit between the art and the viewer.
In this respect, photography is a highly introspective endeavor. The rock star plays for adulation. The actor seeks applause and maybe an award. The artist creates for the sake of art. Exposure and appreciation are very nice, but they are secondary.
Gaining exposure and monetary rewards can be a tremendous challenge, and I encourage emerging artists to focus on their craft. Fine-tune your skills and find outlets where your art can be seen and appreciated. It’s almost like looking for a job. Make sure your skills/art are appropriate for the job/gallery, and then network heavily.
How or where can people see your work? How can people support your work?
I’ve been fortunate to have my work exhibited in several Phoenix-area galleries, including the Herberger Theater, where I’ve been curated into quite a few exhibits. I’ve also been a frequent exhibitor at the Greater Phoenix Economic Council’s showcase for local art, and at SNIP Salon & Gallery in North Scottsdale. I recently participated in my first pop-up art show and was very pleased with the outcome.
I’m thrilled that my Reflections image, which I shot at Tempe Town Lake at 4 am, has been chosen to be displayed at Phoenix Sky Harbor Airport from February through July 2019.
I’m the official photographer for the Arizona Dragon Boat Festival, which is held on Tempe Town Lake. One of my images from the 2018 festival was selected as a finalist for the Tempe Instagrammys.
I’m especially gratified to see my work installed at HonorHealth Thompson Peak Hospital, where my wife received excellent care while being treated for Cancer last year.
My photo website is www.luthphoto.com. I share the site with my son, Eric. He’s a professor at Simmons University in Boston and has a great eye. My other son, Stuart, is an executive coach in New York and shares my passion for excellence in Communications.
- Address: Several of my images are available in various sizes and styles through LuthPhoto.com: https://www.luthphoto.com/For-Purchase/. But I encourage anyone interested in purchasing my images to contact me.
- Website: www.luthphoto.com
- Phone: 480-703-9983
- Email: firstname.lastname@example.org
- Instagram: instagram.com/jeff.luth
- Facebook: https://www.facebook.com/jeff.luth.739
- Other: www.linkedin.com/in/jeffluth