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Meet Jay Turberville, Mike Sullivan, and Miguel Escobedo of Studio 522 Productions in Scottsdale

Today we’d like to introduce you to Jay Turberville, Mike Sullivan, and Miguel Escobedo.

Jay, Mike, Miguel, please share your story with us. How did you get to where you are today?
As long-time friends and co-workers, we were looking to do something other than the corporate work we were involved with. Combining Miguel’s organizational skills, Mike’s interest in art and animation, and Jay’s interest in photography and micro-computers, we ended up forming a 3D animation and graphics company in 1993 – when 3D graphics were relatively uncommon and a bit exotic.

We each left our corporate management jobs one by one and were all fully committed to and working full time at Studio 522 by 1996. We were producing our first fully 3D animated regional commercial right about the same time that Pixar was releasing the first 3D, full length feature animation, “Toy Story.” We were soon providing graphics and support for a number of local production companies.

Along the way, we created animations for many large companies including one for On Semiconductor that was played on the NASDAQ video wall in Time Square at their initial public offering. Our work has been diverse, ranging from putting Alice Cooper into a 3D “flying” PT cruiser, helping Randy Johnson “pitch” automobile sales for a large local Chevrolet dealership to illustrating the deployment of life saving medical devices. We’ve won numerous awards for our work, including two regional Emmys.

In our nearly 25 year journey we have taken pride in delivering high quality animation that communicates effectively and that is delivered on time and on budget. We’ve watched our industry its technologies change radically. Computers have become literally exponentially faster, more powerful, and also more connected. What was a dream yesterday is commonplace tomorrow. Our company continues to evolve as we adjust to and take advantage of these technological changes. And while we’ve added video production to our offered services, 3D animation remains as our core focus.

Our journey continues to be a fascinating one where we meet get to meet people with diverse ideas, goals, and personal and occupational backgrounds. Many of these people are outstanding performers in their chosen fields. We look forward to the challenges presented by the ongoing technological that we are sure to see in the future.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No. Our business is driven by technology. Capabilities and costs change rapidly, as do the things that our clients have requested or demanded. So it is always a struggle to anticipate and adapt to what the future brings.

As a simple example, we initially did a lot of 3D logo animations. Today, almost nobody ever asks for that kind of thing – except, perhaps, as a minor addition to other work. The novelty has worn off. The demand is lower, and it is relatively cheap and easy use inexpensive templates with editing and compositing software to create nice effects as a simple addition that an editor makes for a video production.

So, as you know, we’re impressed with Studio 522 Productions – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our core is 3D animation. But we also do video production 3D product design and assist with marketing in general. The reality is that our job is to help our customers communicate. I think our understanding of that fact has been key to our successes and is what differentiates us from others.

Simply surviving for nearly 25 years in this business category is pretty amazing. We’ve seen many graphics and production companies come and go.

Probably what makes us most proud is when we go back and look at something we produced a long time ago and are impressed that it still looks really good.

So, what’s next? Any big plans?
We really don’t discuss our future plans much. But in general, we look at changes in technologies and try to adapt and evolve our use of 3D to continue to meet the needs of our clients to communicate with customers and other people effectively.

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