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Meet Jason Swarr of Chandler

Today we’d like to introduce you to Jason Swarr.

Hi Jason, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Terror Trader started from a childhood dream. As an 80s kid, my love for horror was second to none. I knew that when I got older, I wanted to own some type of horror-themed store.

Granted, as a young adult, money was an issue, so I decided to join the Marines to build some income. Well, a four-year enlistment eventually turned into a 20-year career.

After retirement from the USMC, I contracted overseas to build a nest egg but always kept the dream of a horror shop in my sights. Eventually, my wife, Gina, and I took the leap and in 2021, Terror Trader was born.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There have been a lot of unknowns in the first year of business.

For some reason, Arizona doesn’t have any year-round horror shops. So opening up the first was a big gamble. Would people shop horror in the “off-season?” Would a bad economy have an impact on people’s spending budgets?

All these factors have kept us up at night, but the Arizona horror fan base is amazing! They have not skipped a beat since our opening on October 1st! Our store is constantly full of incredible customers.

Appreciate you sharing that. What else should we know about what you do?
Besides selling horror merchandise, we also create. Terror Trader has numerous artists that love to spread their knowledge to customers and aspiring artists.

From mask-making to building props, you can always find a wealth of information at our store!

Is there a quality that you most attribute to your success?
I feel that customer interaction is the key ingredient to success. Every single person who steps in our door gets greeted and treated like a dear friend.

I know each is watching their wallets these days, so having them spend their hard-earned money with us is an honor.

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