Today we’d like to introduce you to Jane Steinman.
Jane, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
Born into a small business in Arizona, I admired the hustle and creativity it took for my Dad’s printing business to thrive, some 20 plus years. Fast forward to adulthood-building businesses from the ground up has been my passion. With marketing as my specialty. Local startups have a soft spot in my heart. As I witnessed small businesses struggle to tell their stories, I stepped in. And never really stopped.
Has it been a smooth road?
Proving you add value at a young age, is an uphill battle. My boss Suzy at the business incubator, took a chance on me. One I am forever grateful for! While learning how to build authentic brands, there were definitely mistakes. Like my first real networking meeting, during which I thought the number of business cards I exchanged equated to success. Gasp! Those painfully embarrassing memories led me to learn that real relationships make you. The same goes for mom and pop shops.
Tell us more about your work.
As a mom to one, (soon to be two littles), I couldn’t hack it with full-time work. But I wanted badly to continue sharing the local lifestyle. That’s when I decided I was going to invest in local Arizona businesses one adventure at a time. Maybe I won’t be working with angel investors in the next five years. I WILL be creating ripples they notice. By getting small business more visibility with an authentic following. Because we want amazing experiences, food and otherwise, for our Arizona families.
How do you think the industry will change over the next decade?
Engagement is going to be everything. “Likes” as Instagram is now proving, do not create an authentic brand as much as engagement does. The conversation between customers and makers, chefs and farmers. Both in real life and online, are the only unique experiences to knockout online shopping and ordering. For small businesses, that means embracing the weirdest niche of your business. And owning it!
- Website: Janeloveslocal.com
- Email: firstname.lastname@example.org
- Instagram: @janeloveslocal
- Facebook: Jane Loves Local
Matthew Wonderly Photography: photo with baby. Jennifer Cochran Photography: photo holding coffee.