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Meet Ernesto Peralta of B:Fast a Cerealbar in Biltmore Fashion Park

Today we’d like to introduce you to Ernesto Peralta.

Ernesto, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
b:fast was created out of love, love for life, love for the idea and most of all, for the love of my life, Amy.

I met this amazing woman who became my best friend and is now my wife. She is a teacher and I have worked in the food and beverage industry all of my life which means we were working opposite schedules. I wanted to be with her and decided to create a concept that would allow me to maximize my experience in the industry and focus on a concept that would also allow me to be home every night. b:fast is short for breakfast. It’s for fast and efficient and it is an alternative to other fast food. It is designed for you to create your own treat. We build it and you enjoy! We do it fast to get you right back to your day.

We offer 25 different cereals, over 20 toppings and over ten different types of milk. We build it in a cup that allows you to walk away with it and not spill it. We also offer unique cereal parfaits, cereal sandwiches, cereal ice cream sandwiches and sundaes, cereal waffles and our now famous cereal shakes. We opened our first location at Biltmore Fashion Park in July.  We have received great feedback and attention from the press, social media and from the community. We are getting ready to release our first cereal food trailer and to bring our concept to all of the fun spots in the Phoenix metropolitan area. We are also in the process of finalizing the legal paperwork to franchise b:fast to be able to take this idea to other cities and states across the USA.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
We have been very pleased and feel very blessed. It has been very exciting, rewarding and it has allowed us to work and to dream together.  We do not look at it as work! We love to see people’s reactions and see them smile when they first see our now famous ‘back bar’ and then learn more about what we do. We are very happy with the results.

So, as you know, we’re impressed with b:fast – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are in the sweet spot of the food and beverage industry. Breakfast is the fastest-growing segment and sweets and dessert are also growing rapidly.

We specialize in sweet treats covering breakfast, snacks and desserts, all done fast and friendly while creating new memories.

We are also proud to be family-friendly and we feel that one thing that sets us apart is how we live a culture of engaging with the guest as we prepare their orders. We want everyone to feel welcome, appreciated and heard. We want you to come here and leave feeling like you made new friends.

So, what’s next? Any big plans?
We have A LOT of big plans. Catering is coming soon!  We would like to bring cereal to all corporate offices for casual Friday. We will have our cereal food trailer attending all major outdoor events and food truck shows in the new year. We are looking at a couple more locations in the valley and we will also be able to start selling franchises at the beginning of 2020.


  • Build your own cereal cup (20oz) 5.00
  • Cereal shakes, cereal parfaits, cereal waffles 7.00
  • Cereal sandwiches and cereal ice cream sandwiches 5.00

Contact Info:

  • Address: B;Fast a Cereal Bar is located at Biltmore Fashion Park-Center Lawn
    2502 E Camelback Rd Ste K1-A Phoenix, Arizona 85016
  • Website:
  • Phone: 602 4136299
  • Email:
  • Instagram: @bfastacerealbar
  • Facebook:
  • Yelp: b fast

Image Credit:

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