Today we’d like to introduce you to Eboni Lacey.
Thanks for sharing your story with us Eboni. So, let’s start at the beginning and we can move on from there.
I started back in 2015 as a blog geared toward self-help. At the time I was really pouring my heart into my articles. It was therapy for me and an outlet for my feelings. Over time people started reaching out to me to contribute to the blog so I decided to make the blog an open-forum blog so that it could be an outlet for others. The blog has so much content from body stories of women dealing with fat shaming and self-hatred to stories about women’s personal experiences in rape culture and sexual assault.
I launched apparel about a year and a half after the blog. The apparel is an extension of the blog as many ideas come from stories and quotes that I have once blogged about. Equality Bitch was my very first shirt and still remains a best seller three years later. #BodyLove came about a year later and that completely elevated my business and my mission. I launched a Body Love video campaign that received half a million views collectively. It really transformed The Identity of She into a more intimate cause-based business because I start discovering that people where inspired by the brand’s focus on self-love and being free in your identity. As scary and even sad as it sounds, people sometimes need to be reminded that your body is not a democracy. We sometimes let others get a vote about who you are and how we look without reminding ourselves that WE come first and our opinion is the only one that matters. Your body is the longest relationship you will ever have and we must love our body unconditionally, just like we love our children and our significant others.
Alongside the apparel I also have a magazine called Dear Body Magazine which showcases creative media from people all over the world all reflecting on self and body image. I have quarterly creative media challenges called Dear Body Project where you can submit articles, images, stories, or any creative form. I then put all of the entries into a printed publication. Our Dear Body Magazine is also a part of Amber’s Rose’s subscription box.
Today, The Identity of She is an equality organization focused on establishing self-love, positive mental health and freedom in your identity. We have an open forum blog, creative media challenges, a printed and digital publication and 54 items of clothing all ranging from size S – 4XL. We also are launching The Identity of He this year.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Absolutely not. You would think you could never go wrong when you’re trying to promote love, but nope that is not the case. I’ve even had trolls on Instagram that have told me that I am promoting obesity. To them I will firmly say this.
I promote real bodies and showcase different body types because I believe ALL people should love themselves regardless if you are fat or skinny, healthy or unhealthy. The idea that only certain body types are worthy of public praise is a complete and utter lie rooted in our messed up diet culture. In America, the average size of a woman is a size 16 yet we typically only see size 4s on our TV screens. The diet industry is a $60 billion industry with a 95% failure rate and yet we think we are the problem.
Things need to change. Period.
So, as you know, we’re impressed with The Identity of She – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The Identity of She is a female empowerment organization focused on self-love and being free in your identity. We have an open forum blog, a printed and digital magazine and a clothing brand. I am the founder and the run the business. I also have a videographer, photographer, and a couple of interns as well. We are known for #BodyLove and #BodyLovePledge alongside our positive Instagram page which has just reached 17K followers.
I am most proud of all of the women that continue to personally write to me and say that I have helped them feel more confident, more beautiful and more inspired to love themselves and be themselves. That is way more important that any amount or followers or dollars that I could ever receive. I want to change lives and continue to empower a community focused on freedom and self-love. I no longer want to be ashamed of my body and I don’t want any woman or man to feel that way. We are all uniquely and wonderfully made and we should all be free in who we are!
What sets us apart is that our focus on self and body love, and our ability to showcase different bodies, different races, different sexualities, and ultimately different humans. This is something a lot of larger brands continue to still not do. There are so many brands that still do not even feature black and brown women. EVER. It is so discouraging in 2018.
So, what’s next? Any big plans?
The Identity of He is set to launch on Black Friday.
We are returning to Amber Rose’s event for the third year in a row in October.
We also have merchandise in Nickel City Baby Boutique in downtown Phoenix and do popup shops there every month.
- We offer apparel starting at $20
- We offer advertising rates on our printed and digital magazine for only $50
- Address: 3511 E Baseline Rd.
Phoenix, AZ 85041
- Website: www.theidentityofshe.com
- Phone: 8169771176
- Email: firstname.lastname@example.org
- Instagram: @theidentityofshe
- Facebook: https://www.facebook.com/theidentityofshe
- Twitter: @identityofshe
- Other: Pinterest: @identityofshe
(From top to bottom) (#1) Ivanna Vargas, Sinenakhone Phavivong, Selena Rose Roberts (#2) Ayesha Perry-Iqbal (#3) Emma Jackson (#4) Megan Kimberling, Eboni Lacey, Emma Johnson (#5) Jazzmyne Jay (#6) Juliaria Spence (#7) Noelani Grayeyes (#8) Eboni Lacey