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Meet Dominique Morning of City West Sports

Today we’d like to introduce you to Dominique Morning.

Dominique, can you briefly walk us through your story – how you started and how you got to where you are today.
City West Sports was established in 2010, but really, its beginnings started many years prior. I like to think the idea of CWS for me came about when I was a youth. I believe many of my opportunities in life came as a result of sports creating avenues and providing mentors to help me along the way. As a youngster, I was never really very involved in organized sports, nor did I have any guidance in terms of strong mentors in my life. At a young age (9), I entered the juvenile correction system and would remain there throughout my adolescence to some extent. After joining football as a directive of my probation, I found a place to release energy and in turn, that same platform gave me purpose, focused on my strengths, created new friends and mentors, and eventually would pay for my college education.

After graduating college and pursuing football, I began to work a typical 9-5 job, but always wanted to give back. As soon as I was able, I started City West Sports. Our mission relies heavily on the idea that all kids should have the opportunity to play sports, and we believe that. We hope to encourage kids to strive to compete and find their talents across multiple areas, all whilst creating lifelong friends and relationships and creating a system of support that transcends the playing field.

Has it been a smooth road?
I have always coached sports, and I have a ton of friends and teammates that really helped provide the foundation of CWS. I have a marketing background and the passion for what we do. Every season we learn more, and find new ways to help and get involved in our community. We want to be more than a sports league, and I feel we have been more than that and will continue to strive to do more for our kids.

So let’s switch gears a bit and go into the City West Sports story. Tell us more about the business.
City West Sports is a community based nonprofit organization that focuses on youths from all walks of life. We have all sports playing at one location, or times don’t overlap to create an opportunity for single parent homes to be able to participate. I am the founder and the president/director of the Org. I specialize in marketing, branding, operations, budgeting, purchasing, fund raising, recruiting, hiring; pretty much everything. CWS is known for our low prices, our scholarships and payment plans, our cleats 4 kids program, our multiple free community events each year that focus on the community and uplifting all kids.

Programs such as:

• Santa Visits – organized by CWS; meet Santa, take pictures — free
• Food Drive/ Clothes Drive – organized by CWS
• Back Pack Give away – organized by CWS; kids receive back packs full of back to school supplies — free
• Cop is QB tournaments – organized by CWS; Policing the community, bringing police and our kids together — free
• End of season community party at the park – jumpers, free food, face painters. bringing everyone together — free
• Trunk or Treat – organized by CWS; keeping our kids safe during Halloween — free… And many more…

We’re different from others because our mission isn’t to take advantage of families. We provide an exceptional experience for a fraction of the price and with many incentives. When kids graduate our programs and enter high school, in many cases we have provided them their first jobs with CWS and encouraged them to stay on track. I am most proud that we have made it to year 8 and have stayed true to our initial purpose.

How do you think the industry will change over the next decade?
It’s hard to tell, although most people don’t consider youth sports/mentor ship an industry, for some it is big money. Some of the bigger organizations have huge salaried employees on their staff, and accept enormous contributions. I expect the youth sports industry to continue to grow and be competitive. As the competition gets thicker, I also expect prices to rise. I hope that we can benefit from the competition and offer our families even more reasons to love CWS.

Pricing:

  • Flag Football for our returners is $50, $70 for new players.
  • Cheer is $60 and includes uniform.
  • Tackle is $110 for returners and $150 for new players.
  • We contribute half on scholarshipped players. its a $30 contribution to cover an entire scholarship for a kid that needs it

Contact Info:

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