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Meet Dina Preston-Ortiz

Today we’d like to introduce you to Dina Preston-Ortiz.

Hi Dina, we’d love for you to start by introducing yourself.
For the last 30 years, my husband Don and I have had a front-row seat to Ameri-can history. While we are not famous musicians or global diplomats, we have had the good fortune of experiencing more than our share of exceptional experiences. Through these experiences, we have gained valuable insight that offers the business community something extraordinary. Without a record deal or artist management, we have performed with our band in 43 countries on 26 world tours. We have worked for the United States Department of Defense Armed Forces Overseas Shows and on behalf of the U.S. State Department, performing and speaking on their statecraft initiative for various U.S. Embassies around the world as Ambassadors of Goodwill.

Along with our global performances, we continue to successfully work in the Meetings and Event Industry performing for Fortune 500 companies. Our book, 31 Cents to 43 Countries: Hardcore Tips to Increasing Profits and story is valuable because it gives a different perspective on effective business strategy. In today’s turbulent and politically tense global markets, our business insights have never been more relevant in helping to take advantage of and solve real problems in business, at home and abroad. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Business is never a smooth road. We are often at the mercy of external environmental forces we cannot control. We’ve experienced everything from getting lost in Afghanistan as leaders of a band of civilian musicians to successfully working through both the great recession and Covid-19. We’ve learned to thrive during shift we can’t control by embracing the unknown as opportunities to find new business pathways and niche markets with reduced competition. 

Can you tell our readers more about what you do and what you think sets you apart from others?
I consider myself an artist first, a small business owner, and now a full-time college professor in the area of business. I started as a street musician living in the Tenderloins, busking in front of Ripply’s Believe It or Not in San Francisco between City College Classes. Since I started Halfway from Nowhere, Don (my husband) and I have been together for over 31 years. Our global award-winning Dina Preston Band has performed in 43 countries and 26 rigorous international tours without management or a record deal. By working with the Department of Defense Armed Forces Entertainment Division, U.S. State Department, and Fortune 500 companies, we have had a front-row seat to American history.

I am now Dr. Dina Preston-Ortiz, and together with my husband Don, we have a thriving corporation, DEO Entertainment Group. With years of national and international business experience that has taken us onto the front lines of more than one war, we have lived through conditions that were unthinkable. We have traveled through dangerous territory. We have learned from and helped countless soldiers remember home and keep fighting for freedom when they felt exhausted and homesick. Through it all, we have learned, grown, and thrived through every extraordinary experience. We have learned the art and strategy of successful business while keeping our enthusiasm for what we do alive. We have crafted unique ways of management, increasing profit, and making innovative and strategic choices that continue, to this day, to make us one of the most successful bands of its kind in the world. We have done all of this while keeping our relationship, family, dreams, and passion alive and well.

What matters most to you?
As an adult reentry student and daughter of a first-generation college graduate, I know firsthand the precious gift of knowledge coupled with exceptional life experiences in transforming the lives of those willing to learn, along with their families and communities. Don and I continue to be inspired by lifelong learning and sharing our knowledge. We are grateful and feel privileged to be able to serve our community as business owners, musicians, and educators.

Contact Info:

Image Credits
1. Band formal shot, you can credit to Tzen Photography. (https://www.tzenphoto.com/index_) 2. Band Hard Rock Cafe Shot you can credit to Gordon Murray Photography

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