Today we’d like to introduce you to DelRae Cicinelli.
Thanks for sharing your story with us DelRae. So, let’s start at the beginning and we can move on from there.
My journey started in 2014 when I was diagnosed with Multiple Sclerosis. I began using essential oils as a natural alternative to medication, which brought positive changes to my diagnosis, and eliminated my symptoms. Due to my skin sensitivities, I began to create organic bath and body care products for myself, and it didn’t stop there. Over the last two years I have shared my products with others, and Loil Life is transforming into a trusted organic bath and body care brand. I handcraft all our products – from the personally designed labels to the product contents. The concept of my brand is minimal + organic ingredients infused with herbs and essential oils. I do not use preservatives to provide the customer with the purest product.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a developing business owner, I knew I had much to learn – still do – and that there would be struggles and learning curves along the way. I learned to always stand by my vision for the Loil Life brand, and if an opportunity did not work out, another one would be around the corner. One of the major struggles I faced was narrowing my focus – I had a large amount of ideas swirling around in my mind that I wanted to produce, but learned I needed to “get good” at a few products to provide the capital to grow my product line.
Please tell us about Loil Life.
I am the sole hand-crafter for Loil Life. I personally design everything surrounding our products. First, I trial the recipe for our products (both myself and with product testers that I gather from our social media). I thoughtfully hand pick the container for the products deciding if the product can be placed in glass or plastic, and what color the container should be to support the preservation of the essential oils. After the container is chosen I hand design all our labels, print them and hand label each item. All products are also heat-sealed by hand to preserve their integrity in a store setting. The concept of the Loil Life brand is minimal + organic ingredients infused with herbs and essential oils. I choose not to use preservatives to provide the customer with the purest product. I am proud that our products are truly labored over are made with a thoughtful heart.
Do you look back particularly fondly on any memories from childhood?
My family are big into do-it-yourself projects around the house; whether it was installing a sprinkling system, or repainting a room, my parents were always teaching my brother and I knew things and showing us the importance of taking care of what you have.
- Website: www.loillife.com
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/loil.life
- Facebook: www.facebook.com/loillife
- Other: www.pinterest.com/loillife