Today we’d like to introduce you to Danny Dreyer.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Dixxon was founded in Southern California, as a garage brand catering mostly to the motorcycle industry. I was Tired of Expensive Flannels that shrunk in the wash, only to come out wrinkled and un-wearable and generally messy in appearance after the first time wearing.
This was the original plan to fix, create new fabrics, better colorways, more comfort, durability, more image, grander scale of Niche marketing and exposure.
2014, we moved to Gilbert, AZ to free up space and overhead and opened our Tempe warehouse in 2015.
We have since expanded to a 10k sq. ft. facility where we ship Worldwide daily, and design our flannel colorways from scratch.
Has it been a smooth road?
We spent years developing the right fabrics to achieve the results thus far, with our only means of advertisement being social media. Until 2015, Dixxon was my side project while I worked 60 hours a week for Harley Davidson. The extreme grind of a Husband and wife team while caring for a baby and toddler at the time, is a time period and feeling I will never forget.
Those first years ultimately shaped us to be ready for expansion effort and all the new scaling issues you experience later. I sometimes wonder if I would be able to do it all over again, but you find yourself in those epic journeys of no sleep and an extremely committed mind state.
Every step contains struggles, and those are really where I have learned to excel. Extreme pressure seems to be where I do my best work, and these days it’s the same mindset, with a different set of challenges. Constantly learning and always progressing.
So let’s switch gears a bit and go into the Dixxon Flannel Co. story. Tell us more about the business.
Dixxon Flannels have the ability to be washed and dried with no shrink or wrinkle, while being the most comfortable, durable, and most presentable flannel shirts available for Men, Women, and Children.
We focus on the alternative fabrics utilized, to bring a level of easy care to the market for people just like us that don’t have the time to devote to ironing, dry cleaning, or having to pay much attention to their laundry in general.
As a company, we focus so heavily on consumer that our customer service is daily touted as unbeatable. With such a heavy focus on Quality in goods, it was always just as important to make sure that same level of expertise and detail orientation was spent on Service.
We ship quicker than any other independent clothing company, reaching our customer base in record time.
From a production standpoint, our most proud feature are the colorways we design. We design every single line, color, fade, etc that goes into each flannel. They each have a story to them, and only are made in limited numbers, once they sell out, that color way is retired forever.
How do you think the industry will change over the next decade?
We focus on Timelessness.
Good Service. Good Product. Timeless Style.
Flannels are forever.
- Address: Dixxon Flannel Co.
216 S. Clark Dr.
Tempe, AZ 85281
- Website: www.DixxonQuality.com
- Phone: (480)282-0010
- Email: Info@DixxonQuality.com
- Instagram: @Dixxon_Flannel_Co
- Facebook: Facebook.com/DixxonQuality