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Meet Dana Bearinger and Suanne Woo of Root Bar

Today we’d like to introduce you to Dana Bearinger and Suanne Woo. Them and their team share their story with us below:

Dana Bearinger and Suanne Woo have been friends for nearly 20 years. Having been afforded the opportunity to stay home while their boys were young as they grew older and more independent, they began looking for a business opportunities. Both ladies have loved having their hair done they saw a need for a salon that offered convenient, affordable and quality root touch ups, all over color along with styling and blowouts. After much research, due diligence and creating a strong business plan Root Bar was born. They opened March 2018 and chose the 44th Street and Camelback area with it being the center of town with aspirations to build additional salons.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was an awesome beginning – we could not have asked for a better start to becoming entrepreneurs. With amazing support from our family and friends, we launched reaching beyond our expectations. The world health situation and mandatory shutdowns did affect us but when we reopened, our clients returned to support and business is strong.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Root Bar is Arizona’s first color and style bar. Our motto is we cut prices & time,… not hair. Root Bar offers the simple color, style and treatment services you need and love, without the time commitment or high-end price tag. And our perfect-match color system makes it easy to get color just as you like, every time.

We are truly a first to market salon concept with unique membership opportunities. We are most proud of our beautiful salon and our amazing stylist. Our stylists have extensive color training in addition to their required credentials.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
We are always looking to support and work with other businesses and organizations. We offer our salon for events and co-promotions and work with several local charities. We love supporting other female-owned business and look to learn and grow from them.


  • Root Touch Up $50
  • Blow outs $40
  • Brazilian Express $125
  • 10 minute express root touch up $40
  • Membership: 2 root touch ups $80

Contact Info:

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