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Meet Samuel Colby of CorePump in Scottsdale

Today we’d like to introduce you to Samuel Colby.

Samuel, please share your story with us. How did you get to where you are today?
I’ve been a professional fitness trainer for over 20 years (can’t believe it’s been that long already). During my career I’ve tried every kind of training modality out there. My journey began in 2007 when I was running late for a 6:30am fitness boot camp class I taught in Glendale, AZ. I woke up past my alarm and shot out of bed to get to the park where I held my morning fitness boot camp classes. I had a trailer of fitness equipment I would set up at the park each morning (i.e. boxing bags, medicine balls, therabands, stability balls, etc…). When I arrived (very late) to my park I saw the irritated faces of all my boot campers parked in their cars waiting for their very tardy instructor. When I got there I told them all to start running laps while I set up the field for exercise. I had 4 stability balls that I had to inflate with a hand pump each morning, so I got to work. I pumped violently until all 4 balls were inflated. After this bout of inflation ended I could believe how winded I was and how pumped my muscles had become. Throughout the whole class period I couldn’t stop thinking about how bad ass that “pump workout” really was. It really put my whole exercise program to shame. That was my “flash of genius” that resulted in 10 years of working on my exercise machine (I named COREPUMP). It has been a hard 10 years of working on this device. I found an investing partner and with my idea and funding I made my dream a reality. COREPUMP Machines are now being manufactured right here in Arizona (Prescott Valley to be exact). COREPUMP Machines are FDA registered, multi-patented, and Medicare approved for billing. What’s extremely exciting is that the COREPUMP Machine is approved to better the health of someone seeking: Flexibility, Strength, CardioPulmonary and CardioVascular health benefits. The COREPUMP Machine is THE solution for better health. The 3 pillars of fitness that every fitness program should include (or else it’s not a complete program) are: Flexibility, Strength, and CardioVascular improvement. The COREPUMP Machine meets all 3 criteria for bettering someone’s health. And best of all the COREPUMP Machine doesn’t inflame the body (the foundation for all illness and disease)!!! The COREPUMP Machine uses isokinetic resistance (aka Smart Resistance) so the resistance is concentric (or positive) going both directions. So this is where my story ends, I came to this earth to create THE solution for the human body doing it safely, effectively and efficiently. Health insurance will pay for it, and I intend to have one in every home in America (eventually the world). Love yourself enough to take care of your body. I truly believe I was sent here to clean up the mess that McDonald’s has made! lol

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I have had obstacles every step of the way! From problems with incompetent engineers at PADT to having issues with business partners that seemed to cause more harm to the company than good! I have struggled so much that I would often want to give up frequently. If it wasn’t for all the lives I am changing I definitely would not have stayed with this goal this long. 10 years is a decade of life (all in my 30’s) and I know I will benefit millions of people because of all my hard work and dedication to my mission.

So, as you know, we’re impressed with CorePump – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
COREPUMP LLC is my company that invented and manufactures COREPUMP Machines. I as the President, Founder, Inventor, and Worker Bee do pretty much every damn thing imaginable. I have a personal assistant (Klarra Daniele) who is my right hand man (or woman). She is my side line cheer leader who keeps me going (without here support I don’t know where COREPUMP would be right now).

We are very unique in that we have developed a product that is going to change the lives of millions using a very simple concept (strengthen the body without causing inflammation).

So, what’s next? Any big plans?
I plan to get COREPUMP into the healthcare system for Supervised Exercise Therapy as well as to sell COREPUMP Machines to anyone in the market that want to improve their cardiovascular, flexibility and strength health (while respecting time). I would like to eventually partner up with a major fitness manufacturer so we can make these at a much higher volume than we are currently doing.


  • Machines cost 1,499.00 (about the price of a cheap treadmill)

Contact Info:

  • Address: 8550 E. SHEA BLVD, suite 120
    Scottsdale, AZ 85260
  • Website:
  • Phone: 480-625-3100
  • Email:

Image Credit:

April Bennett
Audra Oden

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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